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SAP C_C4H260_01 SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Exam Practice Test

Demo: 13 questions
Total 89 questions

SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

Question 1

You want to add custom fields for different business contexts such as interaction contacts, and interactions. Which apps allow you to check if custom fields have been added and are ready to be moved to the production system? Note: There are 2 correct answers to this question.

Options:

A.

Export Software Collection

B.

Custom Catalog Extensions

C.

Extensibility Inventory

D.

Import Software Collection

Question 2

Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud.

Options:

A.

Make sure the source system is sending the Validation Status attribute.

B.

Set up a communication medium for each source system.

C.

Load the more reliable data sources before other ones.

D.

Configure the priority for each origin of contact ID.

Question 3

You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct answers to this question.

Options:

A.

Contacts: Flag Contacts for Deletion Based on Target Group

B.

Contacts: Delete Flagged Contacts

C.

Interactions: Delete Flagged Interactions

D.

Interactions: Flag Interactions for Deletion

Question 4

Which out-of-the-box actions are available for campaigns?

Options:

A.

Create a call list in SAP CRM

B.

Create an opportunity in SAP Cloud for Customer.

C.

Create a lead in SAP CRM.

D.

Create a lead in SAP Cloud for Customer

E.

Create an opportunity in SAP CRM.

Question 5

Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct answers to this question.

Options:

A.

Manage your Solution

B.

Marketing Application Jobs

C.

Map Free Texts

D.

Marketing Extensibility

Question 6

You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct answers to this question.

Options:

A.

Product Recommendation

B.

Master Data

C.

Order

D.

Agreements

E.

Coupons

Question 7

You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?

Options:

A.

Position a ProductOften Bought Together Across Transactions (Interactions)

B.

Top Sellers (Interactions)Often Bought Together (Interactions)

C.

Often Bought Together (Interactions)Often Bought Together Across Transactions (Interactions)

D.

Recently Purchased Items (Interactions)Often Bought Together (Interactions)

Question 8

Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.

Options:

A.

As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.

B.

Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.

C.

It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.

D.

Engagement with accounts and contacts is possible only via third party executed campaigns.

Question 9

Which of the following parameters can be defined for a campaign in the lead nurture stream? Note: There are 3 correct answers to this question.

Options:

A.

Exclusion criteria

B.

Segmentation Model

C.

Create interaction

D.

Skip campaing

E.

Whait period

Question 10

You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? Note: There are 2 correct answers to this question.

Options:

A.

Download the report results using the Export to Microsoft Excel functionality.

B.

Send the link to the analytical report using the Send E-mail functionality.

C.

Save the analytical report as a tile using the Save as Tile functionality.

D.

Mark the analytical query as a favorite using the Favorite functionality.

Question 11

The values for gender maintained in SAP Marketing Cloud are as follows: ID ValueF FemaleM MaleYou have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man.Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?

Options:

A.

Manage interest

B.

Map free text

C.

User interface adaption

D.

User lists

Question 12

Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. Which configuration app can you use to assign the existing data source?

Options:

A.

Key Mapping of Segmentation Objects

B.

Assign to Segmentation

C.

Segmentation Objects and Attributes

D.

Data Sources

Question 13

Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

Options:

A.

Multichannel Campaign

B.

External Campaign

C.

E-mail Campaign

D.

Trigger-based Campaign

Demo: 13 questions
Total 89 questions