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Salesforce Pardot-Specialist Salesforce Certified Pardot Specialist (WI24) Exam Practice Test

Demo: 75 questions
Total 261 questions
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Salesforce Certified Pardot Specialist (WI24) Questions and Answers

Question 1

What is Lead Qualification?(select two)

Options:

A.

The process of determining when a prospect is ready for follow up from your sales team.

B.

An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

C.

The process of determining when a prospect is ready for follow up from your marketing team.

Question 2

If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?

Options:

A.

Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.

B.

No, a Pardot campaign will always stay the same since it's a first touchpoint.

C.

Yes, the Pardot campaign will change based on the page the custom redirect links to.

D.

No, it's not possible to change a Pardot campaign by clicking on a custom redirect.

Question 3

The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

Options:

A.

The prospect will receive the email Monday.

B.

The prospect will receive the email Friday.

C.

The prospect will receive the email Tuesday.

D.

The prospect will receive the email Saturday.

Question 4

How long does it take a drip program to start after unpausing it?

Options:

A.

Immediately

B.

Within 5 minutes

C.

Within one hour

D.

Within one business day

Question 5

Form or Form Handler? I need total control over my form's appearance.

Options:

A.

Form

B.

Form Handler

Question 6

What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

Options:

A.

The Pardot sync checkbox is checked

B.

The first and last name fields are not empty

C.

The Pardot URL field is not empty

D.

The lead/contact URL in Salesforce contains "Pardot"

Question 7

Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Options:

A.

Autoresponder

B.

Engagement studio program email

C.

Email template

D.

List email

Question 8

How could a visitor convert to a prospect?

Options:

A.

Download an eBook

B.

Open a Pardot email

C.

Submit a Pardot form

D.

Watch a video hosted in Wistia

Question 9

How can a visitor convert to a prospect?

Options:

A.

Viewing an embedded form

B.

Visiting a tracked website

C.

Submitting a form on a landing page

D.

Receiving a marketing email

Question 10

A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.

What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

Options:

A.

The prospect will continue to see the form upon submission

B.

The discrepancy between the two assets will cause an error

C.

The prospect will be redirected to another webpage

D.

The form's Thank You Content will still display

Question 11

Which three user role security limits can be added to an individual user account? (Choose three answers.)

Options:

A.

Max number of emails the user can send.

B.

Max number of prospects the user can manually delete.

C.

Max number of records a user can import.

D.

Max number of prospects the user can manually create.

E.

Max number of prospects the user can export.

Question 12

Form or Form Handler? I want to use progressive profiling to personalize my form.

Options:

A.

Form Handler

B.

Form

Question 13

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Pardot.

What should an administrator do to be able to use the custom field in Pardot?

Options:

A.

Edit an existing default account field m Pardot and map it to the account file m Salesforce.

B.

Make no changes. Only default account fields can sync to Pardot.

C.

Create a custom account field in Pardot and map it to the account field in Salesforce.

D.

Map the account field in Salesforce to a contact field that is already syncing with Pardot.

Question 14

New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.

What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

Options:

A.

The prospects are added to the program, but do NOT start processing until the program is paused and restarted.

B.

The prospects remain on the list, but are NOT added to the program until the next day.

C.

The prospects are added to the program, but wait for a user to manually select them to process.

D.

The prospects are added to the program and automatically start processing through the program.

Question 15

What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

Options:

A.

Advanced Dynamic Content

B.

Pardot Activities Visualforce page

C.

Engagement History

D.

B2B Marketing Analytics

Question 16

What is a good bounce rate?

Options:

A.

Less than 5%

B.

More than 20%

C.

Less than 10%

D.

More than 10%

Question 17

What does Pardot sync first with Salesforce?

Options:

A.

Contacts

B.

Leads

Question 18

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?

Options:

A.

Pardot only shows this information on the lead record.

B.

Once converted, this information shows on the account record and not the contact.

C.

The administrator needs to create lookup fields on the contact to see this from the lead.

D.

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Question 19

Arrange the steps to Access a Prospect Record:

Options:

A.

Select Prospect

B.

Mouseover Prospects

C.

Click Prospect List

D.

A B C

E.

A C B

F.

B C A

G.

C A B

Question 20

On which two types of domains does Pardot set cookies? (Choose two answers.)

Options:

A.

Pardot domains

B.

Tracker domains

C.

Mobile domains

D.

Social media domains

Question 21

An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.

What could be happening?

Options:

A.

Field value is not mapped.

B.

This is not possible with dynamic lists.

C.

Match Type is set to "Match Any."

D.

Match type is set to "Match All."

Question 22

What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

Options:

A.

Rule

B.

End

C.

Trigger

D.

Action

Question 23

What is one way a sales rep can convert a visitor to a prospect?

Options:

A.

The sales rep gives the visitor a phone call.

B.

The sales rep increases the visitor s score to 100.

C.

The sales rep manually associates the visitor with a prospect.

D.

The sales rep walks the visitor through a demo.

Question 24

You can set up Pardot yourself to sync with Person Accounts.

Options:

A.

True

B.

False (you need to contact Pardot support to enable this functionality)

Question 25

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.

What combination of automation tools should LenoxSoft use to achieve this?

Choose one answer

Options:

A.

Automation rule and completion action

B.

Segmentation rule and completion action

C.

Dynamic list and automation rule

D.

Completion action and dynamic list

Question 26

A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.

What would happen to the 100 prospects who previously matched the rule?

Options:

A.

The prospects will not unmatch the rule and no new actions will be applied.

B.

The actions will reapply to prospects who match the new rule criteria.

C.

The rule will unapply actions to prospects who no longer match the criteria.

D.

The prospects will be marked as unmatching the updated rule.

Question 27

LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website. Which method would produce the closest results?

Options:

A.

Use a stock layout provided in Pardot

B.

Use above form and below form content to create the layout

C.

Embed the campaign tracking code on their website

D.

Import layout using a URL from their website

Question 28

LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Pardot form.

Which form feature should be utilized?

Options:

A.

Progressive Profiling

B.

Email Validation

C.

Kiosk/Data Entry Mode

D.

Dependent fields

Question 29

A client wants to submit data to Pardot as well as their own database. What do you recommend they use?

Options:

A.

A third party tool

B.

This is not possible

C.

Pardot API

D.

Data.com connector

E.

Pardot form handlers

Question 30

What user role must a Pardot user have in order to verify the Salesforce connector?

Options:

A.

Sales manager

B.

Sales

C.

Marketing

D.

Administrator

Question 31

How can a Prospects score be changed?

Options:

A.

Segmentation rule

B.

Profile

C.

Completion Actions

D.

Manually

Question 32

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

Options:

A.

Completion actions based on email link clicks only execute once per prospect.

B.

Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

C.

Completion actions based on email opens will retroactively apply if added after the email send.

D.

Completion actions based on image file downloads only execute once per day.

Question 33

The baseline grade will show on the prospect profile at all times.

Options:

A.

True

B.

False

Question 34

A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.

What is the recommended way to identify these prospects to export to .csv?

Options:

A.

Create an automation rule based on product Name.

B.

Create a completion action based on Product Name.

C.

Create a dynamic list based on Product Name.

D.

Create a segmentation rule based on Product Name.

Question 35

A marketer receives a request to permanently delete a prospect from Pardot.

How does the marketer satisfy this request?

Options:

A.

The marketer archives the prospect, but cannot permanently delete their data.

B.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.

C.

The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

D.

The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.

Question 36

New feature alerts can be found at the top of the dashboard.

Options:

A.

True

B.

False

Question 37

Which two considerations must be made when creating a repeating automation rule?

Choose 2 answers

Options:

A.

Setting how many prospects are allowed to match the repeating automation rule

B.

Setting a date for when prospects can no longer match the repeating automation rule

C.

Setting how many days must pass before a prospect can match the repeating automation rule

D.

Setting the number of times a prospect can match the repeating automation rule

Question 38

What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

Options:

A.

Adjust the lead settings in Salesforce.

B.

Add a new lead record type in Salesforce.

C.

Add a new custom contact field in Salesforce.

D.

Add a new custom lead field in Salesforce.

Question 39

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

Options:

A.

A prospect being converted from a Lead to a Contact

B.

A prospect sending an email to their assigned user

C.

A prospect clicking on a tracked link in an email

D.

A prospect submitting a form on a landing page

Question 40

Which two actions can be used to change a prospect’s Pardot campaign? (Choose two answers.)

Options:

A.

Create an automation rule to change Pardot campaign for prospects meeting certain criteria.

B.

Add the prospect to a static list.

C.

Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.

D.

Manually change the prospect’s Pardot campaign when editing the prospect record.

Question 41

LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report.

Based on this link’s format, why wouldn’t it have been re-written for tracking?

Options:

A.

The link should start with http or https to be automatically re-written.

B.

The link should contain a wildcard to be automatically re-written.

C.

The link should point to go.pardot com to be automatically re-written.

D.

The link should be populated with variable tags to be automatically re-written

Question 42

What is an ideal Click-Through Rate (CTR)?

Options:

A.

1%

B.

more than 5%

C.

more than 2%

D.

less than 1%

Question 43

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.

What three data points can be found in the prospect's Audits tab to help determine what updates were made?

Choose 3 answers

Options:

A.

The Lifecycle Report filtered by timeframe

B.

The prospect fields that were updated

C.

The amount of time the prospect spent viewing the website

D.

The lists that that prospect was added to or removed from

E.

The data and time when a prospect was assigned

Question 44

What does a marketing user have access to in Pardot?

Options:

A.

Can see users and groups

B.

Creating new lists, forms, landing pages and send list emails.

C.

Prospect management

D.

Can only import prospects

E.

None of the above

Question 45

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.

What automatic workflow can be created to prevent them from getting assigned?

Options:

A.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

B.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

C.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

D.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Question 46

What does the Google Analytics connector allow Pardot to do?

Options:

A.

Update the conversion field in Google Analytics.

B.

Sync prospects with Google AdWords.

C.

Send emails to prospects from Gmail.

D.

Append UTM parameters to a prospect record.

Question 47

How many CRM How many CRM connectors can a Pardot instance have verified at one time?

Options:

A.

1

B.

2

C.

5

D.

Unlimited

Question 48

LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.

Which field type should they leverage?

Options:

A.

Multi-Select

B.

Checkbox

C.

Dropdown

D.

TextArea

Question 49

Which two events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)

Options:

A.

When new prospects are imported into Pardot via a .csv file.

B.

When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.

C.

When prospects are added to a static list.

D.

When a profile is associated with the prospects.

Question 50

Form or Form Handler? I want to integrate with a third-party system.

Options:

A.

Form

B.

Form Handler

Question 51

What list email or email template report deliverability metric could indicate an unverified sending domain?

Options:

A.

Forward count

B.

Hard bounces

C.

Skimmed percentage

D.

Total queued

Question 52

Form or Form Handler? I want to use progressive profiling to personalize my form.

Options:

A.

Form Handler

B.

Form

Question 53

What is the baseline grade assigned to a prospect?

Options:

A.

C

B.

D

C.

B

D.

A

Question 54

Why is a reCAPTCHA displayed when I did not choose to display it?

Options:

A.

At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

B.

At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

Question 55

Completion actions only affect prospects not visitors?

Options:

A.

True

B.

False

Question 56

What is the main difference between automation rules and segmentation rules?

Options:

A.

Segmentation rules do not run retroactively

B.

Automation rules do run retroactively

C.

Automation rules run continuously, segmentation rules run once.

D.

Neither will "unmatch" prospects

Screen Shot 2018-09-05 at 14.41.17.png

Question 57

LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.

What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

Options:

A.

The prospect would receive an error message.

B.

The form would be displayed on the page once again.

C.

The prospect would be redirected to a thank-you page.

D.

The thank-you content would continue to be shown.

Question 58

If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

Options:

A.

Lead field

B.

Contact field

Question 59

Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

Options:

A.

Submitting a form

B.

Opening an email

C.

Clicking a custom redirect

D.

Unsubscribing from email

Question 60

What report allows you to see how successful or active a form has been on your site?

Options:

A.

Campaign reports

B.

Landing Page reports

C.

Form reports

D.

Conversion reports

E.

None of the abovec

Question 61

Which Salesforce custom fields will sync with Pardot?

Options:

A.

Custom Record Type fields

B.

Custom Prospect fields

C.

Custom Account fields

D.

Custom Opportunity fields

Question 62

Form or Form Handler? I need to be able to edit and change my form directly.

Options:

A.

Form

B.

Form Handler

Question 63

What would make the Salesforce connector become unverified?

Options:

A.

The Salesforce account has reached the limit of the number of lead or contact records that could be created

B.

The Pardot account has reached the limit of the number of prospect records that could be created

C.

The connector user's Pardot password was changed

D.

The connector user's Salesforce password was changed

Question 64

What are the benefits of warming up an IP address?

Options:

A.

Increase Deliverability

B.

Avoid IP Blacklisting

C.

IPs don't work well when cold

D.

Build up email reputation

Question 65

A prospect with a Pardot score over 100 can view and opt out of a list on the Pardot Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.

Which two characteristics must be true of that list?

Choose 2 answers

Options:

A.

It is a Static List

B.

It is a Dynamic List

C.

It is a CRM Visible List

D.

It is a Public List

Question 66

By default (using business accounts) Pardot creates new records as:

Options:

A.

Leads

B.

Contacts

Question 67

What must be created in order to send an autoresponder?

Options:

A.

Test email

B.

One-to-one email

C.

Email template

D.

List email

Question 68

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Options:

A.

Create a special campaign to track pricing pageviews

B.

Create a Page Action set to Tag prospects as having viewed it and add them to a list

C.

Create a Form with a Completion Action to send a pricing sheet

D.

Create a Dynamic List based on page view to segment automatically

Question 69

On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.

Options:

A.

Edit the scheduled email. select Wednesday for the new data, and save it

B.

Edit the engagement studio program, select Wednesday for the new data, and save

C.

Delete the engagement studio program and create a new program that is scheduled for Wednesday.

D.

Delete the scheduled email and create a new email that is scheduled for Wednesday.

Question 70

You want to export a list of prospects, but you only need the default fields. What can you use?

Options:

A.

Use the Simple Export option

B.

Use the Express Export option

C.

Copy and paste the information from the Prospect table into Excel.

D.

You have to export all the fields. Pardot doesn't allow you to choose only the default fields.

An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

Question 71

What editions of Salesforce can sync with Pardot?

Options:

A.

Enterprise Edition and lower

B.

Standard Edition and higher

C.

Professional Edition and higher

Question 72

Form or Form Handler? I need data de-duplication in the CRM.

Options:

A.

Form

B.

Form Handler

Question 73

Which two list types could be used as a recipient list on a list email send? Choose 2 answers

Options:

A.

Archived list

B.

Static list

C.

Test list

D.

Dynamic list

Question 74

What will undelete a prospect?

Options:

A.

If the deleted prospect is imported into Pardot with the same email address

B.

If the deleted prospect visits a web page

C.

If the deleted prospect re-converts by filling out a form with the same email address

Question 75

A Pardot administrator would like to enable bot protection on their forms.

Which two Pardot form actions would accomplish this?

Choose 2 answers

Options:

A.

Enable HTTPS

B.

Honeypot Technique

C.

Dependent Fields

D.

reCaptcha

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