Salesforce Media-Cloud-Consultant Salesforce Media Cloud Consultant Exam Exam Practice Test

When adding a new secondary budget field required for media plan creation, the consultant should add this field to the Media Plan Placements object. This object is specifically designed to store detailed information about each placement within a media plan, making it the appropriate place to store budget-related data. Adding the field here ensures that it aligns with the rest of the media plan details and can be seamlessly integrated into the corresponding OmniScript for data capture and processing.References:https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/

In Advertising Sales Management, the correct order of execution for the pre-built Industries Order Management orchestration plan components is: Create Order, Create Line Items, Add Creative, Approve Order, Activate Order (B). This sequence ensures that the foundational elements of an order are established first (the order itself and its line items),followed by the association of creative materials, and finally, the approval and activation of the order for execution.References:

https://help.salesforce.com/articleView?id=industries_advertising_order_management.htm

https://www.salesforce.com/products/media-cloud/overview/

For creating an Ad Ops persona in a B2B advertising publishing company exploring Salesforce to manage its advertising sales business, the two managed permission sets to add are:

MediaCloudRuntime: This permission set provides the necessary runtime access within Media Cloud, enabling Ad Ops personnel to execute and manage operational tasks related to advertising sales.

Media Cloud Base User: This foundational permission set grants access to basic Media Cloud functionalities, allowing Ad Ops personnel to access and interact with the core features of the Advertising Sales Management application.

These permission sets equip the Ad Ops persona with the appropriate level of access and functionality required to perform their role effectively within the Salesforce Media Cloud environment.

To represent the relationship between clients and their advertising agencies in Media Cloud, creating both advertisers and agencies as separate accounts, with contacts under each, is the most structured approach. Utilizing the party model within this configuration allows for the explicit definition of each agency's role, including the designation of an agency of record. This setup enables clear identification and management of relationships between advertisers, their agencies, and individual contacts within those agencies, providing a comprehensive view of all parties involved.References:https://help.salesforce.com/

When an insertion order is created and submitted in the Media Cloud Advertising Sales Management (ASM), several key actions take place:

A flow is initiated for asset creation and billing: This step involves initiating processes for creating the necessary ad assets and setting up billing arrangements for the advertiser. It ensures that all creative materials are prepared and billing is set up in accordance with the terms of the insertion order.

Order is submitted to industries order management: This involves integrating the order into Salesforce's broader industries order management system. This step is crucial for ensuring the order is processed and managed efficiently within the larger ecosystem of Salesforce's industry-specific solutions.

These actions are essential for transitioning from the sales phase to the execution phase of ad campaigns within the Salesforce Media Cloud environment.

Salesforce Industries utilizes the Relationship Graph feature (B) to visualize connections between different parties involved in ad buys, such as advertisers, agencies, and their parent companies. The Relationship Graph provides a visual representation of how these entities are related, making it easier for digital publishers to understand and manage their interactions with each party. This feature enhances the ability to navigate complex networks of relationships within the advertising ecosystem.References:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/features/

For a relationship where one program is shown on five mobile apps in digital ad sales, the consultant needs to configure the objects as follows: Media Content Title: one (program), Media Channel: five (app), Product: five (C). This setup implies one program is available across five different apps, each requiring a unique product configuration to represent the advertising opportunity associated with the program on each app.References:

https://help.salesforce.com/articleView?id=mc_overview.htm

https://www.salesforce.com/products/media-cloud/overview/

In the context of order fulfillment in Advertising Operations (Ad Ops), the out-of-the-box product with product code: VPL-MEDIA-CLASS should be used as a corresponding technical product of a commercial product in a decomposition relationship (B). This approach allows the commercial products, which represent the client-facing aspects of the advertising products, to be linked to their technical counterparts. These technical products, represented by VPL-MEDIA-CLASS, encapsulate the specific technical requirements and configurations needed for the ad server to fulfill the order.References:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/

During the check availability process with Google Ad Manager, if a required placement is unavailable, a yellow check mark appears if partial quantity is available, and a red check mark if none is available (C). This visual indicator helps users quickly understand the availability status of placements and make informed decisions about adjusting campaign plans or exploring alternative options.References:

https://help.salesforce.com/articleView?id=sf.dmp_advertising_sales_check_availability.htm

https://www.salesforce.com/products/media-cloud/overview/

For a newly hired Media Planner user, the consultant should add the following permission sets:

Media Cloud Base User: This permission set grants access to basic functionalities and features within Media Cloud, enabling the Media Planner to perform essential tasks related to media planning and management.

MediaCloudPlus Runtime: This permission set provides additional runtime permissions for enhanced features and capabilities within Media Cloud, supporting more advanced planning and analysis activities.

OmniStudio User: Given the integration of OmniStudio tools within Media Cloud for designing and automating customer experiences, this permission set enables the Media Planner to utilize these tools effectively in their planning and execution tasks.

These permission sets collectively equip the Media Planner with the necessary access and capabilities to effectively manage and optimize media campaigns within Salesforce Media Cloud.

For a B2B advertising publishing company that sells a variety of ad types through Salesforce Media Cloud, the two media types available for planning out-of-the-box are:

Digital: This media type covers online advertising formats such as digital banners, video ads, and other forms of digital content. Media Cloud supports digital ad planning with functionalities tailored to the needs of digital advertising.

Linear: This refers to traditional linear TV advertising, where ads are scheduled to run at specific times within a broadcast. Media Cloud provides out-of-the-box capabilities for planning and managing linear TV ad campaigns.

These media types are supported natively within Media Cloud, enabling sales representatives to plan and sell ads across these channels efficiently.

For a media firm looking to update campaign-level details to compare scheduled versus actual delivery on a daily basis, utilizing a revenue schedule tool or implementing a downstream batch integration would be the most efficient approach. This method allows for the aggregation of data at specified intervals, ensuring that the comparison reflects the most accurate and up-to-date information. Batch integration processes can be scheduled to run daily, providing the firm with a consistent and reliable method of tracking performance against expectations.References:https://developer.salesforce.com/

For a broadcaster implementing Media Cloud to have a comparative view of planned versus actual revenue, they need to obtain data from both Media Cloud and their Ad server. Planned revenue can be derived from Media Cloud where advertising campaigns, including their budget and expected revenue, are managed (B, D). Actual revenue, on the other hand, is based on the real-world performance of ads, such as the number of impressions or clicks, which is typically tracked by an Ad server (B, D). Therefore, to obtain a comprehensive comparative view, data should be collated from both Media Cloud for planned figures and the Ad server for actual revenue.References:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/

For a client transitioning from manual ad sales and media plan processes to using Media Cloud Advertising Sales Management, along with Industry CPQ and Industries Order Management, integrating with an ad server where no pre-built integration exists would begin with Industries Order Management. This system is designed to handle complex order processes and activations, making it the logical starting point for developing an interface to submit orders to an ad server. Leveraging the APIs available, a custom integration can be built within the Order Management framework to ensure seamless order transmission and activation on the ad server.References:https://www.salesforce.com/products/industries/overview/

When a media plan is submitted to the ad servers and there's an error related to missing creative or a notification related to a change in the program schedule, this information can be made visible on Media Cloud through real-time integration to the ad server (B). Real-time integration ensures that any errors or updates from the ad server are immediately reflected in Media Cloud, allowing for prompt action and resolution.References:

https://www.salesforce.com/products/media-cloud/overview/

https://help.salesforce.com/

Permission and license errors in migration typically arise because the target org lacks the required platform license definitions or add-on licenses, or because the admin user profile does not have the necessary permission set licenses assigned. The source org licenses don’t impact target org migration errors, and missing integration procedures/Data Raptors usually cause functional issues but not license errors.

When configuring a new sports subscription package in Media Cloud, particularly one that captures the favorite sport of users to provide streaming content in 4K, the configuration would involve Product Attributes, the Product itself, and Decomposition Relationship objects. Product Attributes would be used to capture specific information like the user's favorite sport, the Product object represents the subscription package, and Decomposition Relationships help in structuring how this product relates to other components or services in the fulfillment system. This setup ensures that the necessary information is captured and can be effectively communicated to the fulfillment system for subscription activation.References:https://help.salesforce.com/

When integrating Advertising Sales Management (ASM) with Google Ad Manager (GAM), two recommended ways include using the Check Availability Integration Procedure (A) and Pre-Built Orchestration Plan (D). The Check Availability Integration ensures real-time verification of ad inventory against the planned campaigns, preventing overbooking and optimizing ad space utilization. The Pre-Built Orchestration Plan provides a structuredworkflow for integrating with GAM, facilitating seamless campaign publishing and data synchronization between Salesforce and GAM.References:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/

For migrating Advertising Sales Management components from a source org to a target org,unmanaged packagesandchange setsare two effective tools. Unmanaged packages allow for the grouping of various components for deployment to another org, whereas change sets enable the transfer of specific customizations from one Salesforce org to another directly. Both methods facilitate the migration of configurations and customizations integral to Advertising Sales Management.

The "Check Availability" function during media plan creation is designed to check the ad space and capacity availability in the ad server (D). This process ensures that the desired placements and inventory are available for the planned campaign dates and volumes, thereby avoiding overbooking and enabling effective campaign planning and execution.References:

https://help.salesforce.com/articleView?id=sf.dmp_advertising_sales_check_availability.htm

https://www.salesforce.com/products/media-cloud/overview/

To address the challenge of analyzing products with low reception, where opportunities only reflect sold products and not those dropped from proposals, incorporatingquotes and a 'Sync to opportunity' custom buttonin the design is essential. This setup allows sellers to create multiple quotes representing different versions of the proposed media plan and its line items. Each quote can be synced to the opportunity as it evolves, ensuring that all proposed products, including those later dropped, are tracked and analyzed. This approach provides a comprehensive view of customer reception to all products initially considered, not just the final selections.

Within the Salesforce Media Cloud data model, specifically in the Advertising Sales Management application, certain objects hold vital ad sales information:

Quote: This object is pivotal in capturing proposed pricing and terms for advertising spots. It serves as a formal proposal to potential advertisers, outlining the costs associated with different ad placements within media content.

Media Plan Placement: This object details the specifics of each ad placement within a media plan, including its location, duration, and any other relevant criteria. It is crucial for organizing and managing where and how ads will be displayed in media content.

These objects are integral to managing the ad sales process, from proposing pricing to detailing the specifics of ad placements.

To most efficiently create digital advertising products that share a common set of characteristics, a product manager should use a product family (B). Product families in Salesforce Industries allow for the grouping of related products, enabling the manager to define shared attributes and characteristics at the family level, which then applies to all products within that family. This approach streamlines the creation process and ensures consistency across similar advertising products.References:

https://www.salesforce.com/products/media-cloud/overview/

https://help.salesforce.com/articleView?id=sf.product2_family.htm

Before starting a manual upgrade to the latest ASM release, a consultant must:

Ensure they have the required permission sets and licenses: This is crucial to ensure the consultant has the necessary access rights to perform the upgrade and configure the system as needed.

Complete the post-install tasks for Salesforce Industries Communications, Media, and Energy: These tasks may include configuration adjustments, data migrations, or other necessary steps to ensure that the upgrade is successful and that the system remains stable and functional after the upgrade.

Completing these steps ensures that the upgrade process goes smoothly and that the system is properly prepared for the new release.

Named Credentials in Salesforce are used to securely store external service endpoints and authentication details such as client ID and client secret. When integrating with Google Ad Manager, the client and secret are used for OAuth authentication. Named Credentials simplify authentication handling for callouts by managing tokens automatically and securely. Connected Apps are typically for OAuth client registration but not storing credentials in this use case.

Before migrating or upgrading Advertising Sales Management (ASM) in Salesforce Media Cloud, it's crucial to safeguard existing customizations and modifications. Taking a backup of any older ASM components that have been customized or modified ensures that custom functionalities and integrations are preserved during the upgrade process. This step is essential to avoid data loss and to maintain the integrity of custom workflows, processes, and configurations that have been tailored to the business's unique requirements.References:https://help.salesforce.com/

IDX Build Tool is the recommended tool for automating migration and deployment of OmniStudio DataPacks and metadata between Salesforce orgs, supporting CI/CD workflows. IDX Workbench is more manual, and Backup and Restore Automation and Data Loader do not support OmniStudio DataPacks.

In the context of Industries CPQ (Configure, Price, Quote), the API method that needs to be called from the integration procedure to return pricing information from the out-of-the-box pricing plan ispriceCart. This method is responsible for calculating the prices of items in a cart based on the defined pricing rules and structures within the CPQ system. By invoking this method, the integration procedure can retrieve accurate and up-to-date pricing information for the items selected by the customer.

For a B2B advertising publishing company using Advertising Sales Management (ASM) application licenses and looking to manage its advertising sales business, track sales orders, and measure the effectiveness of advertising, the two mandatory add-on products recommended are:

Sales Cloud: This is essential for managing customer relationships, tracking sales opportunities, and providing a comprehensive CRM solution that integrates with the Advertising Sales Management functionalities.

Industries Order Management: This add-on is crucial for efficiently managing and tracking sales orders within the advertising sales process. It enables the company to streamline order fulfillment and ensure accurate order processing and management.

These add-ons provide the necessary foundation and capabilities to support the advertising sales business and its operational needs within Salesforce.