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Salesforce Marketing-Cloud-Personalization Marketing Cloud PersonalizationAccredited Professional Exam (SU24) Exam Practice Test

Marketing Cloud PersonalizationAccredited Professional Exam (SU24) Questions and Answers

Question 1

What are three features of the WebSDK when deployed on a website?

Options:

A.

Configure filters and goals

B.

Rendering campaign for personalisation

C.

Identity and cookie management

D.

Sitemapping for data collection

E.

Loading data from ETL feeds

Question 2

Event API requests are made using what two content types (select 2)?

Options:

A.

CSV

B.

XML

C.

Form URL encoded

D.

JSON

Question 3

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

Options:

A.

Audience

B.

Salesforce data

C.

API

D.

Date based

Question 4

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

Options:

A.

Channel

B.

Objects

C.

Directory

D.

Catalog

Question 5

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

Options:

A.

Real-time

B.

15 minutes

C.

1 hour

D.

30 minutes

Question 6

When using B2B Detect, which two options are valid account origins?

Options:

A.

IP address

B.

Time of day

C.

Customer date of birth

D.

Account Domain

Question 7

What is the unified customer profile?

Options:

A.

A view of each visitor, customer, and user based on their behaviour on your website, with

marketing emails or, with any integrated channel

B.

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

C.

A unified view of all customer activity across, websites, web applications, mobile store, call center

D.

A profile view for administrators to see activity across all of the customer touch points

Question 8

If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

Options:

A.

Developer tools

B.

Force SDK URL

C.

Campaign Debugger

D.

Inject SDK

Question 9

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

Options:

A.

Co-Buy

B.

Similar Items

C.

Trending

D.

Co-Browse

Question 10

What are the two main functions of the Event API? (select 2)

Options:

A.

Capture user attributes and actions

B.

Process GDPR data or deletion requests

C.

Return campaign responses

D.

Bulk load external campaign data

Question 11

Where can a developer access pre-built Global Templates?

Options:

A.

View List Template option in the Launcher

B.

From the Templates list when building a campaign

C.

From code examples in developer docs

D.

Templates menu under the web Campaign menu in the U

Question 12

What two features of interaction studio can be used in an open-time email campaign?

Options:

A.

Promotion

B.

Attribute

C.

Survey

D.

Recipe

Question 13

How many days after the date of upload will files be deleted from the SFTP?

Options:

A.

180 days

B.

30 days

C.

60 days

D.

90 days

Question 14

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

Options:

A.

Exclusion

B.

Ingredients

C.

Booster

D.

Variation

Question 15

What are three ways segments are used in marketing cloud personalization?

Options:

A.

Set goal and filtersb)

B.

Recommending products

C.

Targeting for campaigns

D.

Creating related lists within Salesforce CRM

E.

Analytics, trends and engagement

Question 16

What are IS machine learning powered algorithms called?

Options:

A.

Machine Learning Tools

B.

Einstein Recipe

C.

Einstein Decisions

D.

Data Science Workbends

Question 17

How does IS define web template?

Options:

A.

A repeatable framework used to create a web campaign

B.

A google Chrome Extension

C.

The events and behavior of what will be captured on the websites

D.

An area on your site that a developer has configured.

Question 18

Which scenario is a valid interaction studio use case?

Options:

A.

Recommendations in email which are personalised at send time

B.

Behavioural targeting with 3rd party audience data

C.

Recommendations in email which are personalized at open time

D.

Machine learning driven insights within a customer database

Question 19

What are two ways to populate the interaction studio catalog? [check]

Options:

A.

ETL Feed

B.

Third-party integration

C.

Web sdk

D.

Email pixel

Question 20

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

Options:

A.

Co-Buy

B.

Co-Browse

C.

Trending

D.

SmartBundle

Question 21

What are the two competitive advantages of interaction studio? [check]

Options:

A.

Monitors active time spent and true engagement

B.

Integrated content management system

C.

Managers Consent

D.

True Real-Time Decisioning

Question 22

What are two types that real time interaction management helps marketers to personalize the customer

Options:

A.

Data Aggregation

B.

Data Storage

C.

Next best Action

D.

Orchestration

Question 23

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?

Options:

A.

Immediate

Question 24

What are the three ways segments are used in Interaction studio?

Options:

A.

Set goals and filters

B.

Targeting for campaigns

C.

Creation related lists within salesforce CRM

D.

Analytics, trends and engagement

E.

Recommending products

Question 25

What three features are used to support mobile web personalization?

Options:

A.

SiteMap

B.

Web SDK

C.

Mobile SDK

D.

Mobile Data Campaign

E.

Templates

Question 26

Which development language is used to code the sitemap?

Options:

A.

Python

B.

Javascript

C.

jQuery

D.

Ampscript

Question 27

Which two successs metrics can a company achieve with IS their web channel?

Options:

A.

Increase in first time visitor

B.

Increase in conversion rate

C.

Increase in organic search ranking

D.

Increase in revenue

Question 28

What are the three types of ingredients available for a recipe?

Options:

A.

Catalog-based and Trending

B.

Recommendations

C.

Co-Occurrence

D.

Machine Learning

E.

Promotions

Question 29

How does interaction studio deliver technical value to marketers? [Check]

Options:

A.

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

B.

By listening to customer signals, understanding customer intent, and acting accordingly

C.

By providing a platform to manage, schedule, create and monitor content

D.

By providing a cloud-based application designed to help salespeople sell smarter and faster

Question 30

What are Marketing Cloud Personalization's machine learning powered algorithms called?

Options:

A.

Data Science Workbench

B.

Machine Learning Tools

C.

Einstein Decisions

D.

Einstein Recipes

Question 31

What would a marketer include if they want to ensure they display recommendations from more than one category?

Options:

A.

Variation

B.

Exclusion

C.

Ingredient

D.

Booster

Question 32

Which two components does a user need to configure in IS to display Einstein product

recommendation vis IS connection for sales and service cloud?

Options:

A.

Einstein recipes

B.

Catalog items

C.

Promotion

D.

Einstein Decision

Question 33

Which ingredient shows a vistor products or content based on a "people like me" algorithm?

Options:

A.

Similar Items

B.

Trending

C.

Collaborative Filtering

D.

Co Browser