Salesforce Marketing-Cloud-Developer Salesforce Certified Marketing Cloud Developer (SU24) Exam Practice Test

Profile attributes like AGE in Profile Manager are not directly accessible via the _Subscribers data view or _EnterpriseAttribute data view. To retrieve subscribers over 30 years of age, creating a filtered Group based on the AGE attribute is the most effective method.

To track different versions of content within an email using dynamic content contained in a series of conditionals, the marketer should use theBeginImpressionRegionAMPscript function. This function marks the beginning of a region of content to track impressions, making it easier to analyze which versions of the content were viewed.

References:

• Salesforce Marketing Cloud AMPscript Guide: BeginImpressionRegion
• Tracking Dynamic Content in Emails

To ensure performance, it is recommended to createone Population (D). Creating multiple populations can lead to complexity and performance issues. Having a single population helps in managing contacts efficiently and reduces the overhead on the system.

References:

• Salesforce Marketing Cloud Documentation on Populations
• Contact Builder Overview

To implement a custom profile center using SOAP API, the relevant SOAP API methods are:

• Describe (B)- This method is used to retrieve metadata about objects, such as their fields and properties. It is useful for understanding the structure of the data you are working with.
• Update (C)- This method is used to update existing records in Marketing Cloud. It is essential for modifying subscriber data in the custom profile center.

References:

• Salesforce Marketing Cloud SOAP API Methods
• Custom Profile Center Implementation

For pushing real-time updates to a data extension, the following API options are available:

• Use the DataExtensionObject SOAP object (A)- This object allows you to perform various operations such as insert, update, and delete on data extensions through SOAP API calls.
• Use the DataExtension SOAP object (C)- Similar to DataExtensionObject, this object provides capabilities to manage data extensions and their records via SOAP API.

These APIs allow for real-time interaction with data extensions, making them suitable for updating the product catalog.

References:

• Salesforce Marketing Cloud SOAP API Developer Guide
• Data Extension Objects in SOAP API

The error message "Cannot Perform 'Post' on objects of type 'SentEvent'" indicates that theSentEventobject is not updatable via the SOAP API. TheSentEventobject is typically read-only and is used for tracking purposes.

• Read-Only Object: TheSentEventobject is used to log events and is not designed to be modified via API calls. This is why attempts to perform POST operations on it will result in an error.

When an email is sent to a list where subscribers have no associated Subscriber Key, Marketing Cloud will use the Email Address as the Contact Key by default. This ensures that each subscriber can still be uniquely identified even if they do not have a predefined Subscriber Key.

To inject contacts into a journey using the REST API, the correct endpoints involve the event definitions and events.

• POST /eventDefinitions/key:{key} or /eventDefinitions/{id}: This endpoint allows you to interact with event definitions by key or ID, which is essential for managing journey events.
• POST /interaction/v1/events: This endpoint is used to inject events into the journey, thus adding contacts to the journey based on the defined event.

To handle unexpected errors gracefully in a custom subscription center, wrapping the code in a Server-Side JavaScript (SSJS)Try/Catchblock is recommended.

• Try/Catch Block: Using aTry/Catchblock in SSJS allows the developer to catch and handle exceptions, providing a mechanism to manage errors without disrupting the user experience.

To reference subscriber, system, and sendable Data Extension attributes for content personalization using SSJS, the correct syntax is<ctrl:field name="attributeName" />. This tag allows you to dynamically insert the value of an attribute into the email content.

• Tag: This tag is used to insert the value of an attribute from a Data Extension or subscriber attribute into the content. Thenameattribute of thetag specifies which attribute's value should be used.

%%[ var @firstName set @firstName = AttributeValue("FirstName") ]%% Hello,!

• uk.co.certification.simulator.questionpool.PList@184aa130

The Contact Delete feature can be used within an Enterprise 2.0 accountfrom the Parent account (B). This ensures centralized management and compliance with organizational data governance policies.

References:

• Salesforce Marketing Cloud Documentation on Contact Delete
• Enterprise 2.0 Account Management

To manage the data model programmatically and access the Attribute Group schema, the REST API should be used. The REST API provides endpoints to interact with and retrieve information about Attribute Groups and their schemas.

Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.

TheFormatCurrencyAMPscript function is used to format a numeric value as a currency. To return a value of $6.96, the function would correctly format inputs like:

• 6.96 (B)- This is a direct numeric value that will be formatted to $6.96.
• 6.96 (D)- Same as above, the numeric value is directly formatted to $6.96.

UsingFormatCurrency(6.96)in AMPscript will result in$6.96.

References:

• Salesforce Marketing Cloud Documentation on FormatCurrency
• AMPscript Guide

To aggregate monthly energy usage data stored in variables for each month, you should use theADDfunction in AMPscript to sum up the values. TheADDfunction can be nested to handle multiple values.

• AMPscript Example:

%%[ SET @total = ADD(@jan, ADD(@feb, ADD(@mar, @apr))) ]%%

To ensure the expiration date on a coupon is the last day of the month, the developer shouldfind the first day of the next month and subtract one day (A). This approach guarantees that the expiration date is set to the last day of the current month.

Example AMPscript:

SET @firstDayNextMonth = DateAdd(DatePart(Now(), "MM"), 1, "M") SET @lastDayCurrentMonth = DateAdd(@firstDayNextMonth, -1, "D")

References:

• Salesforce Marketing Cloud AMPscript Guide
• Salesforce Marketing Cloud Documentation

To build out a series of CloudPages that will interact with several REST APIs, the developer should useSSJS (Server-Side JavaScript) (C). SSJS is supported in Marketing Cloud and provides robust capabilities for interacting with external APIs, handling HTTP requests, and processing data.

References:

• Salesforce Marketing Cloud SSJS Guide
• SSJS Functions

To select a unique list of subscribers who have made multiple purchases, the developer should use the following SQL statement:

SELECTSubscriberKeyFROMOrdersGROUPBYSubscriberKeyHAVINGCOUNT(*)>1

This query groups the records by SubscriberKey and selects only those groups where the count of records is greater than one, indicating multiple purchases.

References:

• SQL GROUP BY Statement
• SQL HAVING Clause

Switching to Tenant Specific Endpoints (TSEs) provides the benefit ofimproved API performance (D). Tenant Specific Endpoints are designed to provide optimized performance by ensuring that API calls are routed through endpoints that are dedicated to a specific tenant, reducing latency and potential congestion issues associated with shared endpoints.

References:

• Salesforce Marketing Cloud Tenant Specific Endpoints
• API Best Practices

QUESTIONNO: 115

A data extension contains two fields which are being populated by a query activity. A third field has recently been added to the data extension.

Which SELECT statement is optimal for returning all of the columns in the data extension?

A. SELECT field*

B. SELECT *, field1, field2, field3

C. SELECT*

D. SELECT 22SE, field2, field3

Answer: C

The optimal SELECT statement for returning all columns in the data extension, including the newly added third field, is:

SELECT*

This statement ensures that all fields, including any new fields added to the data extension, are returned without needing to list them explicitly.

References:

• Salesforce Marketing Cloud SQL Reference
• Query Activity Best Practices

TheDescribemethod in the SOAP API provides metadata about the objects available in the system, including Profile and Preference Attributes. This method can be used to dynamically retrieve and display these attributes in a custom profile center.

• Describe Method: This method returns the schema of the objects, including fields and their properties, which can be used to dynamically generate forms and interfaces.

To retrieve a row of data from a data extension using the SOAP API, the developer should use theDataExtensionObjectAPI Object. This object allows for operations such as retrieving, updating, and inserting rows within a data extension.

References:

• Salesforce Marketing Cloud SOAP API DataExtensionObject
• Salesforce Marketing Cloud SOAP API Reference

An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.

• Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.

If the email send's tracking information is not available in Sales Cloud, the next step is to confirm that the audience was a Salesforce Data Extension containing the appropriate Salesforce ID (SFID).

• Salesforce Data Extension: Ensure that the data extension used for the send is a Salesforce Data Extension that includes the appropriate SFID for each subscriber. This is crucial for the integration to correctly match the tracking data with the Salesforce records.

In Marketing Cloud, theContact Keyshould be represented as a Text data type, even if it is a numeric value. This is because using the Text data type avoids issues related to numeric value formatting and allows for greater flexibility in handling the values.

To dynamically create data extensions in Marketing Cloud, the developer should use theSOAP API using the Create method and the DataExtension object (A). This allows for the creation of data extensions with dynamic names and structures.

References:

• Salesforce Marketing Cloud SOAP API
• Salesforce Marketing Cloud DataExtension Object

Salesforce Marketing Cloud offers various encryption options when creating a new key in Key Management. The three encryption options that can be used are:

• Asymmetric (B)- Asymmetric encryption uses a pair of keys (public and private) for encryption and decryption. This method is highly secure as the private key remains confidential.
• RSA (C)- RSA is a specific type of asymmetric encryption. RSA stands for Rivest-Shamir-Adleman, and it is widely used for secure data transmission.
• Symmetric (E)- Symmetric encryption uses the same key for both encryption and decryption. It is efficient for encrypting large amounts of data.

References:

• Salesforce Marketing Cloud Documentation
• AMPscript Guide

The "View Email As Web Page" (VAWP) link relies on the original email content being available. If the email used at the time of send was deleted, updated, or moved, the link will not be able to retrieve and display the content, resulting in the error message.

Regarding the Marketing Cloud SOAP API, the following statements are true:

• Most SOAP calls can be synchronous or asynchronous (B)- This means that API calls can either wait for the operation to complete (synchronous) or proceed with other tasks while waiting for the response (asynchronous).
• Uses XML in request and response body (C)- The SOAP API utilizes XML for both requests and responses, providing a standardized format for data interchange.

References:

• Salesforce Marketing Cloud SOAP API Overview
• Salesforce SOAP API Developer Guide

TheRaiseErrorAMPscript function can be configured tolog the source of the error (C). This functionality is useful for error handling and debugging, allowing administrators to identify the cause of an issue and take appropriate action.

References:

• Salesforce Marketing Cloud AMPscript Guide: RaiseError

For a data extension to be selected for journey entry in Journey Builder, it must be configured for sending. This configuration ensures that the data extension is recognized as a source for sending communications.

• Configure for Sending: When creating or editing a data extension, ensure that it is set as "Sendable." This involves specifying the appropriate fields for sending, such as Subscriber Key and Email Address.

A File Drop Automation should be configured to handle files that arrive at varying times and have unique filenames. This type of automation triggers when a file is dropped into a specific folder on the Enhanced FTP site, allowing the system to handle imports as soon as the file arrives.

To accurately identify subscribers who have unsubscribed from any of the child business units in an Enterprise 2.0 account, it is necessary to create data extracts of all subscribers within each child business unit. This approach ensures that unsubscribes specific to each business unit are captured.

• Data Extracts: By creating data extracts within each child business unit, you can gather comprehensive unsubscribe data for all subscribers specific to each unit.

To optimize a query activity that is currently timing out, a developer can use the following strategies:

• Use Primary key(s) on fields used in joins (C)- Ensures that the join operations are efficient by utilizing indexed fields.
• Use intermediate tables to stage data (D)- Breaks down complex queries into simpler steps, improving manageability and performance.
• Only update records that have changed since last execution (E)- Reduces the amount of data processed by focusing only on changes since the last query run.

References:

• Salesforce Marketing Cloud SQL Optimization
• Query Activity Best Practices

To secure a CloudPage and its elements (such as images) using SSL, a single SSL certificate can be used if both the CloudPage and the images are hosted under the same domain. This SSL certificate ensures that all content served from that domain is encrypted and secure.

Exclusion Scripts are used to exclude subscribers from email sends based on specific criteria. This functionality can be applied in various sending scenarios within Salesforce Marketing Cloud.

• Journey Builder Send Email Activity: In Journey Builder, exclusion scripts can be applied to Email Activities to ensure specific subscribers are excluded based on the business rules.

When receiving an "insufficient Privileges" error while attempting to upload a base64-encoded file to Content Builder using an API Installed Package, the developer shouldvalidate the Client Id and Client Secret are correct. These credentials are necessary for authentication and authorization when interacting with Salesforce Marketing Cloud APIs.

References:

• Salesforce Marketing Cloud API Authentication
• Salesforce Marketing Cloud Content Builder API

To execute daily reports on all subscriber activity without impacting send performance, the best practice is tocopy new Send Log records to an Archive data extension, then run reports from the Archive data extension (C). This approach ensures that the reporting activity does not interfere with the performance of ongoing send operations.

References:

• Salesforce Marketing Cloud Send Log Best Practices
• Data Extension Best Practices

To ensure that emails are not sent to a competitor, the best practices are:

• Suppression List: Create a Suppression List that includes all possible email addresses from Rainbow Run. This list will prevent these email addresses from receiving emails.
• Exclusion Script: Create an Exclusion Script that checks the domain of the email address and excludes addresses from Rainbow Run.

In an Enterprise 2.0 account, the Contact Delete feature can only be used from the Parent account. This centralization ensures that contact deletion is managed consistently and in compliance with organizational policies.

References:

• Salesforce Marketing Cloud Contact Builder
• Contact Management in Enterprise 2.0

In Salesforce Marketing Cloud, access tokens are valid forone hour (D). After one hour, a new access token must be obtained to continue making API calls. This ensures security and helps manage the lifespan of tokens effectively.

References:

• Salesforce Marketing Cloud API Authentication
• Salesforce Marketing Cloud REST API Overview

When importing an encrypted file from the Enhanced FTP server, you need to move the file to the Safehouse first, and then decrypt it within the Safehouse.

• Move to Safehouse: Use a File Transfer activity to move the encrypted file from the Enhanced FTP server to the Safehouse.
• Decrypt in Safehouse: Use another File Transfer activity to decrypt the file within the Safehouse.

The first step in using the Transactional Messaging API to send emails is to authenticate and obtain an access token. This is done by making a POST request to the/v2/authorizeendpoint with the client credentials.

To trigger an SMS message to a subscriber using a form published on CloudPages, the developer should use therequestToken and messageContact REST API objects (D). These objects can be used to authenticate and send the SMS message programmatically when the form is submitted.

References:

• Salesforce Marketing Cloud MobileConnect API
• Salesforce Marketing Cloud REST API

To append the subscriber's zip code to a link and ensure that the clicks are tracked, you should use theLookupfunction to retrieve the zip code from the data extension and theRedirectTofunction to create the link with tracking enabled.

• Lookup: Retrieves the zip code from the data extension.
• RedirectTo: Ensures that the link with the appended zip code is tracked.

• Example:

ampscript

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%%[ SET @zipcode = Lookup("DataExtensionName", "zipcode", "SubscriberKey", _subscriberkey) SET @link = Concat("http://example.com?zip=", @zipcode) ]%% Click Here

TheLookupRowsfunction retrieves rows from a data extension where specified criteria are met. In an Enterprise 2.0 account, the data extension name in shared data extensions should be prefixed with 'Ent.' to indicate it is in the shared space.

• Example:

SET @rows = LookupRows('Ent. Inventory', 'InStock', 'true')

TheHTTPGet2andHTTPPost2functions in AMPscript allow you to include additional headers, such as an OAuth token, in your HTTP requests. These functions provide more flexibility for specifying custom headers compared to the standardHTTPGetandHTTPPostfunctions.

• Example:

SET @header = 'Authorization: Bearer your_oauth_token' SET @response = HTTPPost2("https://example.com/api", @header, "data=example")

The AMPscript function that returns the number of rows in a specified data extension isDataExtensionRowCount (B). This function provides the count of rows within a data extension, which can be used to dictate what is displayed on a landing page.

Example usage:

SET @rowCount = DataExtensionRowCount("MyDataExtension")

References:

• Salesforce Marketing Cloud AMPscript Guide: DataExtensionRowCount

In the SOAP API response, the element that provides detailed information about the error, including missing required data extension fields, isErrorDescription (A). This element contains a description of the error, helping developers understand and resolve the issue.

References:

• Salesforce Marketing Cloud SOAP API
• SOAP API Error Handling

To remove contacts mistakenly synced from the User_Salesforce object, the recommended approach is toput the synced records into a sendable data extension and use Contact Delete (C). This method allows for the systematic deletion of these contacts from the All Contacts table without affecting other data.

References:

• Salesforce Marketing Cloud Contact Delete
• Managing Contacts in Marketing Cloud

TheOutputfunction in AMPscript is used to include the result of interpreted code within a code block in the rendered content. This function ensures that the evaluated result of the code is included directly where theOutputfunction is called.

• Example:

ampscript

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%%[ SET @message = "Hello, World!" ]%% %%=Output(@message)=%%

To configure an Email Send Logging Data Extension for a new business unit, the recommended approach is to use the SendLog Data Extension Template. This ensures that all necessary fields and configurations are correctly set up to log email send data.

• SendLog Data Extension Template: This template includes predefined fields and settings that are required for logging email sends. Using this template ensures that the data extension is set up correctly for tracking send logs.

To programmatically inject Contacts into a journey via the REST API, the recommended route is/interaction/v1/events. This endpoint allows you to trigger an event which can be configured to start a journey for the specified contacts.

References:

• Salesforce Marketing Cloud REST API
• Journey Builder API

To personalize the welcome email with the recipient's first name from the Customers data extension, you use the Lookup function to retrieve the FirstName field based on the CustomerKey field.

• Lookup Function: The Lookup function retrieves a value from a specified data extension.
• Syntax:

%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%

• uk.co.certification.simulator.questionpool.PList@19773ee0

To avoid data loss and ensure reliable data transfer to Marketing Cloud data extensions, follow these best practices:

• Handle 'Not Authorized' Errors: If a 'Not Authorized' error occurs, it is likely due to an expired or invalid access token. Request a new access token and retry the API call.
• Retry on Server Errors: If a server error occurs, it might be a temporary issue. Ensure the server is available and retry the call.
• Token Expiry Management: Store the expiry time of the access token and request a new one before the old token expires to prevent authorization issues.

The purpose of the IF statement in the AMPscript code is to check if any rows are returned by theLookupRowsfunction. If rows are returned, it retrieves the image field from the data extension and sets the image source accordingly. If no rows are returned, it defaults to using a standard image.

TheBalancefield is a text field and contains the value "S6.96", which is a string. TheIFstatement is comparing a string with a numeric value (6.00). Since the operands are not of the same data type, this can yield unintended results. To correctly compare the balance, the string should be converted to a numeric value.

• Example:

%%[ SET @Balance = "6.96" /* Simulating text field value */ IF (Value(@Balance) > 6.00) THEN SET @Result = 'Balance is more than $6.00' ENDIF ]%%