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Salesforce Interaction-Studio-Accredited-Professional Salesforce Interaction StudioAccredited Professional Exam (SU24) Exam Practice Test

Salesforce Interaction StudioAccredited Professional Exam (SU24) Questions and Answers

Question 1

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

Options:

A.

Viewer

B.

Campaign editor

C.

Editor

D.

Campaign author

Question 2

Which three components of a server side campaign can be defined by a business user?

Options:

A.

Campaign rendering

B.

Campaign responses

C.

Promoted content

D.

Experience rules

E.

User attributes

Question 3

Which two components does a user need to configure in IS to display Einstein product

recommendation vis IS connection for sales and service cloud?

Options:

A.

Einstein recipes

B.

Catalog items

C.

Promotion

D.

Einstein Decision

Question 4

If you want to compare the completion of two objectives based on a filter, what report would you use?

Options:

A.

Visitor behaviour report

B.

Referring sources report

C.

Goal completion report

D.

Goal comparison report

Question 5

How does interaction studio deliver technical value to marketers? [Check]

Options:

A.

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

B.

By listening to customer signals, understanding customer intent, and acting accordingly

C.

By providing a platform to manage, schedule, create and monitor content

D.

By providing a cloud-based application designed to help salespeople sell smarter and faster

Question 6

What two features of interaction studio have functionality to perform an A/B testing?

Options:

A.

Templates

B.

Campaigns

C.

Segments

D.

Recipes

Question 7

What is the maximum number of user attributes you can setup per dataset?

Options:

A.

100

B.

50

C.

250

D.

500

Question 8

What are the components of an interaction studio web campaign? [check]

Options:

A.

Email capture, homepage, and product requisite

B.

Experience, template, and content Zone

C.

Configured recipe, visitor profile, and content window

D.

Affinity, infobard and attribution window

Question 9

Which global templates do you select and customize to provide trending blog recommendations on the homepage?

Options:

A.

Einstein content recommendation

B.

Banner with CTA

C.

Infobar with CTA

D.

Einstein product recommendation

Question 10

How are anonymous visitors tracked?

Options:

A.

Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

B.

Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

C.

The customer must assign a unique alphanumeric identifier using a first-party cookie

D.

The browser assigns a 3rd party cookie

Question 11

The sitemap provides the functionality that enables IS to identify which three items?

Options:

A.

Page types

B.

content zones

C.

attributes

D.

campaign

E.

Templates