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Salesforce Data-Cloud-Consultant Salesforce Certified Data Cloud Consultant (WI25) Exam Practice Test

Salesforce Certified Data Cloud Consultant (WI25) Questions and Answers

Question 1

A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile.

What should the consultant do to achieve this?

Options:

A.

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Individual DMO to the bottom.

B.

Use the default reconciliation rules for Contact Point Address.

C.

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Oder DMO to the top.

D.

Change the default reconciliation rules for Individual to Source Priority.

Question 2

Cumulus Financial segregates its sales CRM data based on Region for its Data Cloud users. Multiple data spaces are configured: a default space and two additional spaces tailored for EMEA and APAC regions.

EME A sales reps who need temporary access to visualize data for both regions say that they cannot visualize APAC data. APAC sales reps can visualize the corresponding segmented data.

Which statement describes the cause of this issue?

Options:

A.

The EMEA sales reps have not been assigned to the profile associated with the APAC data space.

B.

The APAC data space is not associated with any permission set.

C.

The APAC data space Is not associated with any profile.

D.

The EMEA sales reps have not been assigned to the permission set associated with the APAC data space.

Question 3

Cumulus Financial created a segment called Multiple Investments that contains individuals

who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering, and

wants to personalize the email content with information about each customer's current mutual fund

investments.

How should the Data Cloud consultant configure this activation?

Options:

A.

Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on

the new segment with no additional attributes.

B.

Choose the Multiple Investments segment, choose the Email contact point, add related attribute

Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C.

Choose the Multiple Investments segment, choose the Email contact point, and add related

attribute Fund Type.

D.

Include Fund Name and Fund Type by default for post processing in the target system.

Question 4

A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.

Which two areas should the consultant review to help troubleshoot this issue?

Choose 2 answers

Options:

A.

The related engagement events occurred within the last 90 days.

B.

The activations are referencing segments that segment on profile data rather than engagement data.

C.

The correct path is selected for the related attributes.

D.

The activated profiles have a Unified Contact Point.

Question 5

A consultant is ingesting a list of employees from their human resources database that they want to segment on.

Which data stream category should the consultant choose when ingesting this data?

Options:

A.

Profile Data

B.

Contact Data

C.

Other Data

D.

Engagement Data

Question 6

A consultant is connecting sales order data to Data Cloud and considers whether to use the Profile, Engagement, or Other categories to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category.

What is the impact of this action on future mappings?

Options:

A.

A DLO with category Engagement can be mapped to any DMO using either Profile. Engagement, or Other categories.

B.

When mapping a Profile DLO to the Sales Order DMO, the category gets updated to Profile.

C.

Sales Order DMO gets assigned to both the Profile and Engagement categories when mapping a Profile DLO.

D.

Only Engagement category DLOs can be mapped to the Sales Order DMO. Sales Order gets assigned to the Engagement Category.

Question 7

What does it mean to build a trust-based, first-party data asset?

Options:

A.

To provide transparency and security for data gathered from individuals who provide consent

for its use and receive value in exchange

B.

To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance

regulations

C.

To ensure opt-in consents are collected for all email marketing as required by law

D.

To obtain competitive data from reliable sources through interviews, surveys, and polls

Question 8

The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers.

Which statement is true when ingesting phone numbers?

Options:

A.

Text value can be accepted for ingestion into = phone data type field.

B.

Data Cloud validates the format of the phone number at the time of Ingestion.

C.

The phone number field car only accept 10-digit values.

D.

The phone number field should be used as a primary key.

Question 9

Which two steps should a consultant take if a successfully configured Amazon S3 data

stream fails to refresh with a "NO FILE FOUND" error message?

Choose 2 answers

Options:

A.

Check if correct permissions are configured for the Data Cloud user.

B.

Check if the Amazon S3 data source is enabled in Data Cloud Setup.

C.

Check If the file exists in the specified bucket location.

D.

Check if correct permissions are configured for the S3 user.

Question 10

Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.

What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?

Options:

A.

The B2C Commerce Order Bundle ingests 12 months of historical data.

B.

The B2C Commerce Order Bundle ingests 6 months of historical data.

C.

The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.

D.

The B2C Commerce Order Bundle ingests 30 days of historical data.

Question 11

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.

What is a reason for this?

Options:

A.

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

B.

Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

C.

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

D.

Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

Question 12

The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.

Which statement addresses the cause of this issue?

Options:

A.

The Salesforce Integration User Is missing Rad permissions on the newly created field.

B.

The Salesforce Data Loader application should be used to perform a bulk upload from a desktop.

C.

Custom fields on the Case object are not supported for ingesting into Data Cloud.

D.

After 24 hours when the data stream refreshes it will automatically include any new fields that were added to the Salesforce CRM.

Question 13

To import campaign members into a campaign in Salesforce CRM, a user wants to export

the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in

the name.

What are two ways to achieve this outcome?

Choose 2 answers

Options:

A.

Include campaign identifier in the activation name.

B.

Hard code the campaign identifier as a new attribute in the campaign activation.

C.

Include campaign identifier in the filename specification.

D.

Include campaign identifier in the segment name.

Question 14

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily

basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available

to use for any segment?

Options:

A.

Calculated Insight > Refresh Data Stream > Identity Resolution

B.

Refresh Data Stream > Calculated Insight > Identity Resolution

C.

Identity Resolution > Refresh Data Stream > Calculated Insight

D.

Refresh Data Stream > Identity Resolution > Calculated Insight

Question 15

Which two requirements must be met for a calculated insight to appear in the

segmentation canvas?

Choose 2 answers

Options:

A.

The metrics of the calculated insights must only contain numeric values.

B.

The primary key of the segmented table must be a metric in the calculated insight.

C.

The calculated insight must contain a dimension including the Individual or Unified Individual Id.

D.

The primary key of the segmented table must be a dimension in the calculated insight.

Question 16

An organization wants to enable users with the ability to identify and select text attributes

from a picklist of options.

Which Data Cloud feature should help with this use case?

Options:

A.

Value suggestion

B.

Data harmonization

C.

Transformation formulas

D.

Global picklists

Question 17

A customer has a requirement to receive a notification whenever an activation fails for a

particular segment.

Which feature should the consultant use to solution for this use case?

Options:

A.

Flow

B.

Report

C.

Activation alert

D.

Dashboard

Question 18

A consultant is setting up a data stream with transactional data,

Which field type should the consultant choose to ensure that leading

zeros in the purchase order number are preserved?

Options:

A.

Text

B.

Number

C.

Decimal

D.

Serial

Question 19

Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.

What should a consultant do to accommodate this request?

Options:

A.

Use a calculated insight paired with a flow.

B.

Use streaming data transform with a flow.

C.

Use a streaming insight paired with a data action

D.

Use streaming data transform combined with a data action.

Question 20

A user is not seeing suggested values from newly-modeled data when building a segment.

What is causing this issue?

Options:

A.

Value suggestion is still processing and to be available.

B.

Value suggestion requires Data Aware Specialist permissions at a minimum.

C.

Value suggestion can only work on direct attributes and not related attributes.

D.

Value suggestion will only return result for the first 50 values of a specific attribute.

Question 21

What is Data Cloud's primary value to customers?

Options:

A.

To provide a unified view of a customer and their related data

B.

To connect all systems with a golden record

C.

To create a single source of truth for all anonymous data

D.

To create personalized campaigns by listening, understanding, and acting on customer behavior

Question 22

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)

but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

Options:

A.

Flow Orchestration

B.

Nested segments

C.

Metrics on metrics

D.

Streaming data transform

Question 23

The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year.

Which features support this use case?

Options:

A.

Calculated insight and data action

B.

Calculated insight and segment

C.

Streaming insight and segment

D.

Streaming insight and data action

Question 24

Which two dependencies prevent a data stream from being deleted?

Choose 2 answers

Options:

A.

The underlying data lake object is used in activation.

B.

The underlying data lake object is used in a data transform.

C.

The underlying data lake object is mapped to a data model object.

D.

The underlying data lake object is used in segmentation.

Question 25

A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.

Which two features should the consultant recommend to best address this requirement?

Choose 2 answers

Options:

A.

Profile Explorer

B.

Calculated insight

C.

Dashboard

D.

Report

Question 26

How does Data Cloud handle an individual's Right to be Forgotten?

Options:

A.

Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion

B.

Deletes the specified Individual record and its Unified Individual Link record.

C.

Deletes the specified Individual and records from any data source object mapped to the Individual data model object.

D.

Deletes the specified Individual and records from any data model object/data lake object related to the Individual.

Question 27

A company wants to include certain personalized fields in an email by including related attributes during the activation in Data Cloud. It notices that some values, such as purchased product names, do not have consistent casing in Marketing Cloud Engagement. For example, purchased product names appear as follows: Jacket, jacket, shoes, SHOES. The company wants to normalize all names to proper case and replace any null values with a default value.

How should a consultant fulfill this requirement within Data Cloud?

Options:

A.

Create a streaming insight with a data action.

B.

Use formula fields when ingesting at the data stream level.

C.

Create one batch data transform per data stream.

D.

Create one batch data transform that creates a new DLO.

Question 28

A customer notices that their consolidation rate has recently increased. They contact the

consultant to ask why.

What are two likely explanations for the increase?

Choose 2 answers

Options:

A.

New data sources have been added to Data Cloud that largely overlap with the existing profiles.

B.

Duplicates have been removed from source system data streams.

C.

Identity resolution rules have been removed to reduce the number of matched profiles.

D.

Identity resolution rules have been added to the ruleset to increase the number of matched

profiles.

Question 29

How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

Options:

A.

Creates additional contact points

B.

Leverages reconciliation rules

C.

Creates additional rulesets

D.

Leverages match rules

Question 30

A customer has a Master Customer table from their CRM to ingest into Data Cloud. The

table contains a name and primary email address, along with other personally Identifiable

information (Pll).

How should the fields be mapped to support identity resolution?

Options:

A.

Create a new custom object with fields that directly match the incoming table.

B.

Map all fields to the Customer object.

C.

Map name to the Individual object and email address to the Contact Phone Email object.

D.

Map all fields to the Individual object, adding a custom field for the email address.

Question 31

A bank collects customer data for its loan applicants and high net worth customers. A customer can be both a load applicant and a high net worth customer, resulting in duplicate data.

How should a consultant ingest and map this data in Data Cloud?

Options:

A.

Use a data transform to consolidate the data into one DLO and them map it to the individual and Contact Point Email DMOs.

B.

Ingest the data into two DLOs and map each to the individual and Contact point Email DMOs.

C.

Ingest the data into two DLOs and then map to two custom DMOs.

D.

Ingest the data into one DLO and then map to one custom DMO.

Question 32

A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object

stores the email address a Contact that they want to use for activation.

To which data entity is mapped?

Options:

A.

Contact

B.

Contact Point_Email

C.

Custom customer Email__c object

D.

Individual

Question 33

A consultant is preparing to implement Data Cloud.

Which ethic should the consultant adhere to regarding customer data?

Options:

A.

Allow senior leaders in the firm to access customer data for audit purposes.

B.

Collect and use all of the data to create more personalized experiences.

C.

Map sensitive data to the same DMO for ease of deletion.

D.

Carefully consider asking for sensitive data such as age, gender, or ethnicity.

Question 34

A consultant is discussing the benefits of Data Cloud with a customer that has multiple

disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?

Choose 2 answers

Options:

A.

Data Harmonization

B.

Unified Profiles

C.

Master Data Management

D.

Data Marketplace

Question 35

A customer has two Data Cloud orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data Cloud orgs.

What is recommended to package and promote this configuration to the customer's second org?

Options:

A.

Use the Metadata API.

B.

Use the Salesforce CRM connector.

C.

Create a data kit.

D.

Package as an AppExchange application.

Question 36

What is the role of artificial intelligence (AI) in Data Cloud?

Options:

A.

Automating data validation

B.

Creating dynamic data-driven management dashboards

C.

Enhancing customer interactions through insights and predictions

D.

Generating email templates for use cases

Question 37

A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.

Which action is essential to effectively begin the Data Cloud lifecycle?

Options:

A.

Identify use cases and the required data sources and data quality.

B.

Analyze and partition the data into data spaces.

C.

Migrate the existing data into the Customer 360 Data Model.

D.

Use calculated insights determine the benefits of Data Cloud for this company.

Question 38

A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?

Options:

A.

Use Data Cloud to connect with analytic tools, like Tableau.

B.

Use calculated insights to determine when and how to engage with various customers.

C.

Create segments based on the ingested data and insights to activate in Marketing Cloud.

D.

Use Data Cloud to ingest data from various available data sources.

Question 39

A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?

Options:

A.

Use a streaming API call to delete the customer's information.

B.

Use Profile Explorer to delete the customer data from Data Cloud.

C.

Use Consent API to request deletion of the customer's information.

D.

Use the Data Rights Subject Request tool to request deletion of the customer's information.

Question 40

A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the

individual.

Which statement explains why these attributes are not available?

Options:

A.

The segment is not segmenting on profile data.

B.

The attributes are being used in another activation.

C.

The desired attributes reside on different related paths.

D.

Activations can only include 1-to-1 attributes.

Question 41

Northern Trail Outfitters unifies individuals in its Data Cloud instance.

Which three features ca e consultant use to validate the data on a unified profile?

Choose 3 answers

Options:

A.

Identity Resolution

B.

Query APL

C.

Data Explorer

D.

Profile Explorer

E.

Data Actions

Question 42

Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?

Options:

A.

Individual

B.

Engagement

C.

Sales Order

D.

Profile

Question 43

A consultant is working in a customer's Data Cloud org and is asked to delete the existing

identity resolution ruleset.

Which two impacts should the consultant communicate as a result of this action?

Choose 2 answers

Options:

A.

All individual data will be removed.

B.

Unified customer data associated with this ruleset will be removed.

C.

Dependencies on data model objects will be removed.

D.

All source profile data will be removed

Question 44

During a privacy law discussion with a customer, the customer indicates they need to honor

requests for the right to be forgotten. The consultant determines that Consent API will solve this

business need.

Which two considerations should the consultant inform the customer about?

Choose 2 answers

Options:

A.

Data deletion requests are reprocessed at 30, 60, and 90 days.

B.

Data deletion requests are processed within 1 hour.

C.

Data deletion requests are submitted for Individual profiles.

D.

Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.

Question 45

An automotive dealership wants to implement Data Cloud.

What is a use case for Data Cloud's capabilities?

Options:

A.

Implement a full archive solution with version management.

B.

Use browser cookies to track visitor activity on the website and display personalized recommendations.

C.

Build a source of truth for consent management across all unified individuals.

D.

Ingest customer interaction across different touch points, harmonize, and build a data model for analytical reporting.

Question 46

Which data model subject area defines the revenue or quantity for an opportunity by

product family?

Options:

A.

Engagement

B.

Product

C.

Party

D.

Sales Order

Question 47

A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting. Another team member works remotely in the Eastern time zone.

Which user will see their home time zone in the segment and activation schedule areas?

Options:

A.

The team member in the Pacific time zone.

B.

The team member in the Eastern time zone.

C.

Neither team member; Data Cloud shows all schedules in GMT.

D.

Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged-in user

Question 48

If a data source does not have a field that can be designated as a primary key, what should the consultant do?

Options:

A.

Use the default primary key recommended by Data Cloud.

B.

Create a composite key by combining two or more source fields through a formula field.

C.

Select a field as a primary key and then add a key qualifier.

D.

Remove duplicates from the data source and then select a primary key.

Question 49

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy

Name and Normalized Email.

What should NTO do to ensure the best email address is activated?

Options:

A.

Include Contact Point Email object Is Active field as a match rule.

B.

Use the source priority order in activations to make sure a contact point from the desired source

is delivered to the activation target.

C.

Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation

rule.

D.

Set the default reconciliation rule to Last Updated.