A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile.
What should the consultant do to achieve this?
Cumulus Financial segregates its sales CRM data based on Region for its Data Cloud users. Multiple data spaces are configured: a default space and two additional spaces tailored for EMEA and APAC regions.
EME A sales reps who need temporary access to visualize data for both regions say that they cannot visualize APAC data. APAC sales reps can visualize the corresponding segmented data.
Which statement describes the cause of this issue?
Cumulus Financial created a segment called Multiple Investments that contains individuals
who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and
wants to personalize the email content with information about each customer's current mutual fund
investments.
How should the Data Cloud consultant configure this activation?
A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers
A consultant is ingesting a list of employees from their human resources database that they want to segment on.
Which data stream category should the consultant choose when ingesting this data?
A consultant is connecting sales order data to Data Cloud and considers whether to use the Profile, Engagement, or Other categories to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category.
What is the impact of this action on future mappings?
What does it mean to build a trust-based, first-party data asset?
The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers.
Which statement is true when ingesting phone numbers?
Which two steps should a consultant take if a successfully configured Amazon S3 data
stream fails to refresh with a "NO FILE FOUND" error message?
Choose 2 answers
Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?
Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?
The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.
Which statement addresses the cause of this issue?
To import campaign members into a campaign in Salesforce CRM, a user wants to export
the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in
the name.
What are two ways to achieve this outcome?
Choose 2 answers
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily
basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and available
to use for any segment?
Which two requirements must be met for a calculated insight to appear in the
segmentation canvas?
Choose 2 answers
An organization wants to enable users with the ability to identify and select text attributes
from a picklist of options.
Which Data Cloud feature should help with this use case?
A customer has a requirement to receive a notification whenever an activation fails for a
particular segment.
Which feature should the consultant use to solution for this use case?
A consultant is setting up a data stream with transactional data,
Which field type should the consultant choose to ensure that leading
zeros in the purchase order number are preserved?
Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?
A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
What is Data Cloud's primary value to customers?
Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)
but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?
The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year.
Which features support this use case?
Which two dependencies prevent a data stream from being deleted?
Choose 2 answers
A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.
Which two features should the consultant recommend to best address this requirement?
Choose 2 answers
How does Data Cloud handle an individual's Right to be Forgotten?
A company wants to include certain personalized fields in an email by including related attributes during the activation in Data Cloud. It notices that some values, such as purchased product names, do not have consistent casing in Marketing Cloud Engagement. For example, purchased product names appear as follows: Jacket, jacket, shoes, SHOES. The company wants to normalize all names to proper case and replace any null values with a default value.
How should a consultant fulfill this requirement within Data Cloud?
A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers
How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?
A customer has a Master Customer table from their CRM to ingest into Data Cloud. The
table contains a name and primary email address, along with other personally Identifiable
information (Pll).
How should the fields be mapped to support identity resolution?
A bank collects customer data for its loan applicants and high net worth customers. A customer can be both a load applicant and a high net worth customer, resulting in duplicate data.
How should a consultant ingest and map this data in Data Cloud?
A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object
stores the email address a Contact that they want to use for activation.
To which data entity is mapped?
A consultant is preparing to implement Data Cloud.
Which ethic should the consultant adhere to regarding customer data?
A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers
A customer has two Data Cloud orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data Cloud orgs.
What is recommended to package and promote this configuration to the customer's second org?
What is the role of artificial intelligence (AI) in Data Cloud?
A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.
Which action is essential to effectively begin the Data Cloud lifecycle?
A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?
A customer requests that their personal data be deleted.
Which action should the consultant take to accommodate this request in Data Cloud?
A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the
individual.
Which statement explains why these attributes are not available?
Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which three features ca e consultant use to validate the data on a unified profile?
Choose 3 answers
Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?
A consultant is working in a customer's Data Cloud org and is asked to delete the existing
identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action?
Choose 2 answers
During a privacy law discussion with a customer, the customer indicates they need to honor
requests for the right to be forgotten. The consultant determines that Consent API will solve this
business need.
Which two considerations should the consultant inform the customer about?
Choose 2 answers
An automotive dealership wants to implement Data Cloud.
What is a use case for Data Cloud's capabilities?
Which data model subject area defines the revenue or quantity for an opportunity by
product family?
A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting. Another team member works remotely in the Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?
If a data source does not have a field that can be designated as a primary key, what should the consultant do?
Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy
Name and Normalized Email.
What should NTO do to ensure the best email address is activated?