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Salesforce CRT-160 Salesforce Certified Pardot Specialist (SP21) Exam Practice Test

Demo: 38 questions
Total 256 questions
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Salesforce Certified Pardot Specialist (SP21) Questions and Answers

Question 1

In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.

When would the program send the email to the prospect?

Options:

A.

The email will send immediately.

B.

The email will not send.

C.

The email will send on Saturday at 10am.

D.

The email will send on Monday at 10am.

Question 2

Why should you set a form to Always Display?

Options:

A.

To always show the form when someone returns to the page.

B.

To get a higher form conversion rate

C.

To prevent spammers from filling out the form

D.

To ensure the prospect gets scored and graded.

Question 3

A client wants to submit data to Pardot as well as their own database. What do you recommend they use?

Options:

A.

A third party tool

B.

This is not possible

C.

Pardot API

D.

Data.com connector

E.

Pardot form handlers

Question 4

A user needs to be able to import and export lists. What user role do you give them?

Options:

A.

Marketing

B.

Sales Manager

C.

Sales

D.

None of the above

Question 5

What does the Data.com connector allow you to do?

Options:

A.

Sync all your prospects to Salesforce

B.

Connect with your meeting software

C.

Quickly jump into the Data.com results for a prospect or their company

Question 6

What type of fields are not supported by the Pardot sync?

Options:

A.

Record Type fields

B.

Formula fields

C.

Number fields

D.

Geolocation fields

E.

Text Area (rich) fields

Question 7

A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.

How should the Marketing Manager accomplish this?

Options:

A.

Select General User for the Sender of the email

B.

Select Assigned User for the Sender of the email

C.

Select Account Owner for the Sender of the email

D.

Select Specified User for the Sender of the email

Question 8

When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

Options:

A.

True

B.

False

Question 9

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.

What three data points can be found in the prospect's Audits tab to help determine what updates were made?

Choose 3 answers

Options:

A.

The Lifecycle Report filtered by timeframe

B.

The prospect fields that were updated

C.

The amount of time the prospect spent viewing the website

D.

The lists that that prospect was added to or removed from

E.

The data and time when a prospect was assigned

Question 10

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Options:

A.

Lifecycle and Profile

B.

Activities and Audits

C.

Activities and Lifecycle

D.

Profile and Audits

Question 11

What causes a sync from Salesforce to Pardot?

Options:

A.

Updating a formula field in Salesforce

B.

Updating a field on a Contact record that does not have an email address

C.

Opening a one to one email

D.

Making field changes to a Lead or Contact record

Question 12

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?

Options:

A.

Pardot only shows this information on the lead record.

B.

Once converted, this information shows on the account record and not the contact.

C.

The administrator needs to create lookup fields on the contact to see this from the lead.

D.

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Question 13

An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

Options:

A.

Static list

B.

Dynamic list

C.

Completion Action

D.

Automation Rule

Question 14

What does a marketing user have access to in Pardot?

Options:

A.

Can see users and groups

B.

Creating new lists, forms, landing pages and send list emails.

C.

Prospect management

D.

Can only import prospects

E.

None of the above

Question 15

Form or Form Handler? I need to be able to edit and change my form directly.

Options:

A.

Form

B.

Form Handler

Question 16

What is an ideal Click-Through Rate (CTR)?

Options:

A.

1%

B.

more than 5%

C.

more than 2%

D.

less than 1%

Question 17

Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

Options:

A.

True

B.

False

Question 18

If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

Options:

A.

2

B.

10

C.

5

D.

0

Question 19

On which two types of domains does Pardot set cookies? (Choose two answers.)

Options:

A.

Pardot domains

B.

Tracker domains

C.

Mobile domains

D.

Social media domains

Question 20

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

Options:

A.

True

B.

False

Question 21

What variable tag must be included in an email to allow prospects to manage their email preferences?

Options:

A.

%%opt_out%% or %%email_preference_center%%

B.

%%unsubscribe %% or %% email_preference_ center %%

C.

%%opt_out%% report_spam %%

D.

%%unsubscribe % or %% opt_out %%

Question 22

When are visitors converted to prospects?

Options:

A.

When they run through completion actions

B.

When an automation rule runs

C.

When a prospect fills out a form or form handler

D.

When the prospect visits a Pardot landing page

Question 23

What is the main difference between automation rules and segmentation rules?

Options:

A.

Segmentation rules do not run retroactively

B.

Automation rules do run retroactively

C.

Automation rules run continuously, segmentation rules run once.

D.

Neither will "unmatch" prospects

Screen Shot 2018-09-05 at 14.41.17.png

Question 24

LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.

Which two form field options should be enabled? Choose 2 answers

Options:

A.

Do not prefill

B.

Always display even if previously completed

C.

Maintain the initial value upon subsequent form submissions

D.

Display other fields in this form based on the value of this field

Question 25

Which three user role security limits can be added to an individual user account? (Choose three answers.)

Options:

A.

Max number of emails the user can send.

B.

Max number of prospects the user can manually delete.

C.

Max number of records a user can import.

D.

Max number of prospects the user can manually create.

E.

Max number of prospects the user can export.

Question 26

A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to bdr@lenoxsoft.com so their team of business development reps can field questions and schedule follow up demos.

How should this be accomplished?

Options:

A.

Select Specific User for the Sender

B.

Select General User for the Sender

C.

Select Assigned User for the Custom Reply-To Address

D.

Select General Address for the Custom Reply-To Address

Question 27

A marketer receives a request to permanently delete a prospect from Pardot.

How does the marketer satisfy this request?

Options:

A.

The marketer archives the prospect, but cannot permanently delete their data.

B.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.

C.

The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

D.

The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.

Question 28

What type of Information do rule step types look for in engagement studio programs?

Options:

A.

Prospect Interest

B.

Prospect behavior

C.

Prospect activity

D.

Prospect criteria

Question 29

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.

What automatic workflow can be created to prevent them from getting assigned?

Options:

A.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

B.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

C.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

D.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Question 30

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Options:

A.

Create a special campaign to track pricing pageviews

B.

Create a Page Action set to Tag prospects as having viewed it and add them to a list

C.

Create a Form with a Completion Action to send a pricing sheet

D.

Create a Dynamic List based on page view to segment automatically

Question 31

A form is created to automatically register prospects to a webinar upon submission.

Which automation tool should be used to accomplish this?

Options:

A.

Adding a completion action to register prospects on the form.

B.

Creating a segmentation rule to register prospects based on the form submission.

C.

Creating an automation rule to register prospects based on the form submission.

D.

Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

Question 32

Which list email report metric represents the total number of emails minus hard and soft bounces?

Options:

A.

Total Opt Outs

B.

Total Sent

C.

Total Queued

D.

Total Delivered

Question 33

LenoxSoft needs their form to post directly to a third-party platform as well as Pardot upon submission.

Which Pardot tool should they use?

Options:

A.

Dynamic Content

B.

Form Handler

C.

Custom Redirect

D.

Pardot Form

Question 34

Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

Options:

A.

Unsubscribing from an email

B.

Printing an email

C.

Clicking a link in an email

D.

Opening an email

E.

Forwarding an email

Question 35

Which Salesforce custom fields will sync with Pardot?

Options:

A.

Custom Record Type fields

B.

Custom Prospect fields

C.

Custom Account fields

D.

Custom Opportunity fields

Question 36

If the information in Salesforce differs from the information in Pardot, by default what information will be kept?

Options:

A.

The information in Salesforce will override the information in Pardot

B.

The information in Pardot will override the information in Salesforce

C.

All information will be kept, which may result in two records for one person

D.

The differing information will be deleted from both Salesforce and Pardot, which may result in blank records

https://help.salesforce.com/articleView?id=pardot_default_prospect_field_mapping.htm &type=5

Question 37

A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.

Which three things will happen to the prospect? (Choose three answers.)

Options:

A.

The prospect activities will show that the form was successfully completed.

B.

The prospect will be added to the list.

C.

The prospect activities will show that the custom redirect was clicked.

D.

The prospect will be tagged.

E.

The newly converted prospect will NOT be affected because it was their first submission.

Question 38

What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

Options:

A.

The Pardot sync checkbox is checked

B.

The first and last name fields are not empty

C.

The Pardot URL field is not empty

D.

The lead/contact URL in Salesforce contains "Pardot"

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Demo: 38 questions
Total 256 questions
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