Salesforce Advanced-Cross-Channel today updated questions

Marketing Cloud Advanced Cross Channel Accredited Professional Exam Questions and Answers

Question 1

What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

Options:

Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.

API runs on an updated messaging platform which improves scale and send speed

Transactional messaging limits the number of API calls a minute.

The software can track each message utilizing the Event Notification service.

MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.

Question 2

Where are Topic Profiles configured for use in Command Center?

Options:

Social Studio Automate

Social Studio Admin

Social Studio Engage

Command Center Admin

Question 3

3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

Options:

switched off

SMS sent to landline number

mobile is in another call

out of cellular network coverage

Low battery

Question 4

What does Priority in an in App message determine?

Options:

If the priority is set to 1, then the user's device will vibrate to let them know

Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device

Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device

Where on the screen (top, middle, bottom) the in-app message should appear

Question 5

What is true about SMS keywords other than HELP and STOP?

Options:

keywords in parent business unit are automatically available to all child business units

keywords in child business unit can be shared between other child business units

keywords in parent or child business unit are available only in that business unit

keywords in parent business unit can be shared to any child business units

Question 6

In which place can the facebook ad campaign be viewed when created in ad studio?

Options:

Facebook testing environment

JourneyBuilder

Facebook Business Manager

Harkebing Cloud Setup

Question 7

What is true about Inbox message:

Options:

It can open any public url also and not only cloud page

Device owns the message not the contact.

Contact owns the message not the device.

Alert+inbox consume 1 supermessage.

Question 8

In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

Options:

Einstein content selection

Einstein copy insights

Einstein engagement scoring

Question 9

28, Whit are the functionalities of ad studio. Select multiple.

Options:

facebook advanced match.

linkedin user match.

Iinkedin Company match.

tiktok user match.Ez

myspace user match.

Question 10

Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

Options:

Einstein Copy Insights

Einstein Content Selection

Einstein Scoring

Einstein Engagement Frequency

Question 11

What is true about Einstein engagement frequency (EEF). Select 3

Options:

EEF uses only commercial send data not transactional

The model uses data available only in your account

Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

It uses last ISO days engagement data

Question 12

What is supported as a managed account in Social Studio?

Options:

Amazon

Yelp

Google My Business

Question 13

A customer wants to send ’’Last Chance’’ real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ‘’Buy now’’ link based on the product with low stock.

Which two APIs would support this use case?

Choose 2 answers

Options:

Journey API

Transactional Message API

Email SOAP API

REST API

Question 14

What is the recommended maximum number of activities that should be on a single journey canvas?

Options:

100

300

Question 15

Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

Options:

Are u using attribute to attribute comparison.

Is there any spelling mistake in your contact attributes.

Are there any eligible matching orders for that particular contact

Question 16

What is the difference between an in-app message and an inbox message?

Options:

An inbox message is plain text, whereas an in-app message can be populated by a CloudPage

An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

An inbox message only works on iOS, but in-app messages work on both iOS and Android

An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

Question 17

send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

Options:

use journey with email activities and enagagement split activity

use query activity to query _ click and use contact data in journey.

use contact designer

use Journey data and not contact data

Question 18

What is true about Einstein Engagement Scoring (EES)?

Options:

EES requires Collect Code Tracking forweb conversion predictions

EES analyzes all send data from Marketing Cloud

EES can import historical purchase data to drive conversion predications

EES takes into account custom unsubscribe handling

Question 19

How often are Einstein Engagement Scores updated?

Options:

Every day

Every day for mobile, every week for email.

Every hour

Every day for email, every week for mobile.

Question 20

Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

Options:

Understand, decide act

Listen, Understand , Act

Question 21

How frequently does Einstein Engagement Scoring updates to email?

Options:

Email daily

Mobile Weekly

Model Monthly

Question 22

Which two functions does Einstein Copy Selection do for marketing campaigns?

Options:

Send personalized content for each customer when they open email messages

Use aggregate daily engagement metrics to optimize content for the next day

Analyze click results to find out which assets spark the most engagement among customers

Determines how many subscribers will engage with the message.

Question 23

Which user role can beused to set up single sign-on in Social Studio?

Options:

Full User

Editor

Super User

Environment Owner

Question 24

Whichis true about SMS Keywords other than HELP or STOP?

Options:

Keywords created at the parent business unit, are available in all the child businessunits

Keywords created in anybusiness unit can be shared to any other business unit

Keywords created at a business unit level, whether parent or child, remain available only to that business unit

Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units

Question 25

What are three out of-the-box product capabilities of Interaction Studio?

Options:

E-commerce point of sale features

A single customer profile that unifies data of each individual

Behavioral tracking of each visitor or customer with business context

Machine learning and Al functionality

Managing Direct mail campaigns

Question 26

What is true about contact data and journey data.

Options:

Journey data is static and contact data is updated data.

Contact data is static and journey data is updated data

Question 27

Where would you set a threshold limit in social studio

Options:

enterprise admin settings

workspace settings

tab in engage

column in engage

Answer:

Explanation:

Understanding Threshold Limits:In Social Studio, a threshold limit is a setting that determines how many mentions of specific keywords or topics you want to trigger an alert. This helps you manage the volume of social data and focus on the most important conversations.

Navigating Social Studio:Social Studio is organized around workspaces, which are collaborative spaces for teams to manage social media activities.

Workspace Settings as the Key:Workspace settings control how individual workspaces operate, including things like user roles, post approval workflows, and notification settings. It makes sense that thresholds related to monitoring are controlled at the workspace level.

Detailed Steps Within Workspace Settings:

Access Workspace Settings:In Social Studio, you navigate to "Admin" and then find the specific workspace where you want to set the threshold. Within that workspace, you'll see a "Workspace Settings" option.

Notification Settings:Within "Workspace Settings," you look for a section related to "Notifications" or "Alerts." This is where you configure how and when you want to be notified about social media activity.

Threshold Configuration:Within the notification settings, you'll find options to set thresholds for different types of mentions. For example, you might set a threshold to receive an email alert if your brand name is mentioned more than 50 times in an hour.

Why Other Options Are Incorrect:

A. Enterprise Admin Settings:Enterprise admin settings control overall Social Studio account settings, user management, and integrations, but they don't manage workspace-specific notifications.

C. Tab in Engage:Engage tabs are used to view and interact with social media content. While you might see alerts based on a threshold in Engage, you don't set the threshold itself there.

D. Column in Engage:Engage columns are customizable views of social media content within a tab. They are used for monitoring and engagement, but not for setting threshold limits.

"Thresholds" in "Admin" settingsrefer to the total count for mentions or posts in a topic profile, not the threshold limit for notifications for social listening.

In Summary:

Workspace settings in Social Studio are where you control the notification thresholds, makingB. workspace settingsthe correct answer. You configure the criteria and frequency at which you want to receive alerts about specific social media mentions within the workspace settings.

Question 28

Which three statements are true for MC Behavioral Triggers?

Options:

Behavioral Triggers can be triggered from interactions with both Content and Products

Behavioral Triggers are mandatory for Commerce Cloud integrations.

Collect tracking code is necessary to use Behavioral Triggers

Behavioral Triggers are not editable

Behavioral Triggers require a catalog of assets

Question 29

Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.

Which are three methods in which Entry Events initiate journeys in Journey Builder?

Options:

Contact actions in response to marketing messages

Changes to a contact's attributes

Data retention policies

Status change through contact deletion operation

Data-modifications to a contact's profile information

Question 30

Which three types of recommendations are supported by Einstein Web Recommendations?

Choose 3 answers

Options:

Product

Content

Banner

Operating System

Brower

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Salesforce Advanced-Cross-Channel Marketing Cloud Advanced Cross Channel Accredited Professional Exam Exam Practice Test

Marketing Cloud Advanced Cross Channel Accredited Professional Exam Questions and Answers

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