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Google Google-Ads-Video Google Ads Video Professional Assessment Exam Exam Practice Test

Demo: 15 questions
Total 50 questions

Google Ads Video Professional Assessment Exam Questions and Answers

Question 1

What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

Options:

A.

Awareness

B.

Perspective

C.

Consideration

D.

Action

Question 2

You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases. What conversion tracking best practice should you follow to make sure you accurately measure conversions?

Options:

A.

You should send a survey to existing customers asking about their checkout experience.

B.

You should extend the conversion window to be longer.

C.

You should ask store visitors where they heard about your company.

D.

You should compare video ad interactions against the timing of completed sales.

Question 3

After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?

Options:

A.

Because it’ll allow for faster approval by the system for new ads.

B.

Because more campaign extensions will be available for the Video campaign.

C.

Because it prevents Google Ads from double-counting conversions.

D.

Because the Video campaign will automatically use assets from the other campaigns.

Question 4

If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

Options:

A.

Bumper ads and CPM bidding

B.

Bumper ads and CPV bidding

C.

Skippable in stream ads and CPV bidding

D.

Skippable in stream ads and CPM bidding

Question 5

An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?

Options:

A.

Change the bid strategy to CPM

B.

Change the frequency settings

C.

Add Contextual audiences

D.

Add skippable in stream ads

Question 6

An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?

Options:

A.

It'll give them access to audiences on the YouTube mobile homepage.

B.

It'll extend the reach of video ads to a collection of leading publisher sites and apps.

C.

It'll give them access to more engagement metrics to measure the impact of the campaign.

D.

It'll extend the reach of video ads to YouTube Live streaming and Premieres.

Question 7

Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?

Options:

A.

You should use cost-per-action bidding

B.

You should use cost-per-view bidding

C.

You should use Maximize Conversions bidding

D.

You should use cost-per-click bidding

Question 8

You want to get recommendations for features, settings, and solutions for your Google Video campaign. How can you get the information you need when setting up a campaign?

Options:

A.

By setting up a budget for the new campaign.

B.

By uploading at least one video to YouTube.

C.

By linking Google Ads to your YouTube channel.

D.

By selecting a campaign goal.

Question 9

A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using "Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and why?

Options:

A.

'Campaign total,' because Google Ads will spend their total budget faster than daily will.

B.

'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.

C.

'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

D.

'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

Question 10

You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

Options:

A.

Because you used Reach Planner during the least optimal time of day.

B.

Because you built a campaign that didn't match the plan settings in Reach Planner.

C.

Because Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.

D.

Because Reach Planner forecasts aren’t compatible with awareness campaigns.

Question 11

Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?

Options:

A.

They can set bumper ads as their preferred ad type.

B.

They can implement automatic placements from their existing Display campaign.

C.

They can use 10 to 15 of the highest convening key words from your Search campaign.

D.

They can disable non-skippable in-stream ads.

Question 12

For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

Options:

A.

Targeted observations

B.

Core performance metrics

C.

Purchase intent lift

D.

Earned views

Question 13

A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

Options:

A.

Reach a broad audience with Dynamic video ads.

B.

Link your Google Ads account to your Google Merchant Center account.

C.

Have a clear call-to-action such as "Learn more."

D.

Add location extensions to focus on selected geographic locations.

Question 14

What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?

Options:

A.

In-Market

B.

Demographics and Detailed Demographics

C.

Life Events

D.

Affinity Audiences

Question 15

You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?

Options:

A.

By using 10 to 15 of the highest converting keywords from your Search campaign.

B.

By disabling non-skippable in-stream ads.

C.

By implementing automatic placements from your existing Display campaign.

D.

By setting bumper ads as your preferred ad format for the campaign.

Demo: 15 questions
Total 50 questions