Which of the following criteria would you apply when choosing an Ad Publisher? Choose TWO of the following:
What does the term CPM refer to? Choose one of the following:
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View the illustration shown and identify the ad format indicated with the green arrow. Choose one of the following:
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What does the formula shown below calculate? Choose one of the following:
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You wish to check how effective an individual ad has been. Which report will give you this information? Choose one of the following:
You have heard that Google operates the _______ ______ to allow advertisers publish rich media ads on a variety of news sites, blogs and other relevant sites across the Internet. Choose one of the following to complete the sentence:
Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following:
Exhibit:
Your CEO has asked you to set out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:
Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the options shown below:
Click in the screen below to begin adding a social plug-in for your website that will display profile pictures of those who have liked your page:
You have just set up a new Twitter account. Where would you click next in the screen shown to add your profile photo?
What is going on in the screen shown below? Choose one of the following:
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Which one of the below does NOT provide a mobile App platform? Choose one of the following:
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Which one of the following is the name for a website that can distinguish between the kinds of devices being used to access it?
Mobile marketing is not based on the traditional "interruption" advertising model. It is a marketing approach where "opt-in" and agreement are sought before any campaigns begin. What is this style of marketing called? Choose one of the following:
You wish to share the Audience Overview report internally with your team. Where would you first click in the Google Analytics screen shown to output the current report as a CSV file?
You wish to assign a monetary value for the 'Promotional Video' event tracking goal. Click in the screen shown within Google Analytics in order to do this.
Where will you click in the Google Analytics screen shown below in order to access a feature that will let you know if traffic drops below a certain level?
You wish to engage with the subscribers to your email marketing campaign and you understand that the subject line is really important. Which practice will help with open rates?
Which one of the following describes the three main elements of data management in email marketing?
An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following:
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What is a newsfeed story within Facebook that advertisers can pay to have featured more prominently called? Choose one of the following:
Click in the screen shown to begin creating a group within LinkedIn:
Click in the screen shown to begin posting a promotion to a LinkedIn Group
Digital Marketing campaigns are often based on a process sequence from Launch to Review to Adjustment and finally to Re-Launch. What is this process known as?
Which one of the following would be considered as a traditional marketing channel?
Digital marketing channels often __________ consumers from schedules and constraints associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:
Exhibit:
Your boss has asked you to evaluate the keywords currently in use for SEO, and compare them with the keywords used on the websites of your competitors. Which two dimensions will you concentrate on? Choose one of the following:
Exhibit:
Which of the following will NOT adversely affect your link building efforts? Choose one of the following:
