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CIMA E3 Strategic Management Exam Practice Test

Demo: 42 questions
Total 280 questions

Strategic Management Questions and Answers

Question 1

A Porter states that competitive advantage can be gained by following one of three generic strategies.

Place the appropriate generic strategy against each of the statements below.

Options:

Question 2

UUU is a long established international airline. Which of the following represent Threats to UUU's business?

 

Select ALL that apply.

Options:

A.

A sudden increase in international terrorism.

B.

A shortage of trained pilots in UUU.

C.

A substantial rise in the price of oil.

D.

A higher level of private car ownership.

E.

Greater popularity of long-haul holidays.

Question 3

Which of the following statements are consistent with an effective strategic approach to supply chain management within a manufacturing Organization?

 

Select ALL that apply.

Options:

A.

Identifying new opportunities for close liaison with an Organization's key suppliers and key customers, supported through the effective use of IT.

B.

Anticipating and responding to the increasing legal, consumer and ethical demands being made on an Organization's supply chain.

C.

Effective supply chain management plays an important role in contributing to the Organization's overall success.

D.

A senior member of the management team has oversight and responsibility for supply chain activities within the business.

E.

Recognising product liability is easily transferred from the manufacturer to the retailer.

F.

Industry consolidation has no impact on an Organization's position within its supply chain.

Question 4

Using Earl's 'Three levels of IT strategy' framework, which one of the following activities would occur as part of an Information Systems (IS) strategy?

Options:

A.

Design of key performance measures for an information system.

B.

Employing an IT Director to control the Organization's information system.

C.

Selection of the hardware for a new Information system.

D.

Evaluation of an SBU's information system to ensure that it continues to meet customer needs.

Question 5

RRR is a state-funded hospital serving a major city. It is under political pressure to reduce the waiting times of patients requiring surgical operations who need to stay at the hospital for several nights. The doctors blame a lack of bed spaces and are calling for more investment in extra beds.

 

You have been conducting some research into the problem and have discovered the following problems affecting the utilisation of the existing beds at RRR:

 

   • many patients stay extra nights due to lack of communication with the health professionals needed to monitor the patients at home

   • beds are left empty each day when patients miss their admission date but there are no processes to inform other patients to offer them the space

   • patients are admitted on days when there are no spaces available on the special equipment needed to treat their particular condition

 

Which THREE  linkages between Primary Activities in the Value Chain of RRR need to be improved to provide extra bed spaces at RRR?

Options:

A.

Between outbound logistics and service.

B.

Between inbound logistics and marketing and sales.

C.

Between inbound logistics and operations.

D.

Between inbound logistics and outbound logistics.

E.

Between inbound logistics and technology development.

Question 6

VW is a Non-Governmental Organisation (NGO) based in Country A, a mature economy. VWs mission is to provide food, agricultural tools and seeds, and low cost housing to the villagers in Country G: a deprived country that is suffenng from the effects of civil war.

VW cannot change its mission nor adopt any strategies that would be incompatible with that mission.

WV depends on funding from the Government of Country A, donations from private organisations, and donations from the general public However, these donations have fallen considerably in recent years due to the environmental factors listed below.

Which THREE of the environmental factors should VW develop strategies to address?

Options:

A.

The appointment of a leader in Country G who is known to be hostile to Country A.

B.

A global banking crisis that has caused a recession and unemployment in WVs home country

C.

Resentment in Country A of the tactics used by the professional fund raisers employed by NGOs.

D.

Media reports that donations to NGOs are being spent on the wrong things.

E.

A new government in WVs home country that has limited knowledge of its work

Question 7

Communication is a critical element of the Organizational change process. Communicating the change vision is a component of Kotter's eight steps to transforming Organizations.

 

Which of the following statements support Kotter's component 'Communicate the change vision'?

 

Select ALL that apply.

Options:

A.

Ensure the change message and vision are memorable and repeatable.

B.

One-way communication is more powerful than two-way communication.

C.

Storytelling and symbolic actions are unnecessary.

D.

Unaddressed inconsistencies undermine the credibility of strategic communications.

E.

Face-to-face communications improve clarity of message.

Question 8

A company runs a distribution warehouse. Its information systems constantly monitors inventory levels, with automatic re-order processing occuring with suppliers when inventory items reach a specified level. It operates a robotics system which automatically picks inventory from its location in the warehouse and delivers it to the pick-up area. The company also has a large database of customer information which it uses to analyse buying behavior and sales trends so that it can provide customers with relevant and targeted marketing information.

Which THREE of the following activities of the Value Chain have been affected by the use of IT/ IS?

Options:

A.

Inbound Logistics

B.

Operations

C.

Outbound logistics

D.

Sales and Marketing

E.

Services

Question 9

Directors have a duty to shareholders and other stakeholders and are required to promote the success of the company.

Which THREE of the following are valid roles and responsibilities of directors? (Choose three.)

Options:

A.

To be responsible for keeping all external stakeholders satisfied.

B.

To have regard for the interests of the company's employees.

C.

To focus only on maximizing company profits.

D.

To consider the likely consequences of any decision in the long term.

E.

To avoid conflicts of interest and of duties.

Question 10

JJJ is a private company belonging to a famous former athlete. It operates gyms and fitness clubs across its home country. Each gym or fitness club is treated as a profit centre and the manager of each centre is paid bonuses based on its financial performance.

 

Three years ago it introduced multidimensional performance measures into its management control systems. These measure capacity utilisation, financial performance, competitiveness, innovation, and the flexibility of its centres to cope with changing demands.

 

The managers of its centres have been leaving at a very high rate over the last two years. They have claimed that the measures are too open to interpretation and when they think they are improving the centre's performance they are told they are doing the wrong thing. They also complain that the managers in the centres near big cities find it much easier to reach their targets than the managers of other centres.

 

Using Fitzgerald and Moon's Building Block model,  where does the problem lie?

Options:

A.

Standards and Rewards

B.

Dimensions and Rewards

C.

Dimensions and Standards

D.

Standards, Dimensions and Rewards

Question 11

As a CIMA qualified management accountant working within a manufacturing company, you are subject to both CIMA's Code of Ethics and your company's Code of Business Conduct.

Which TWO of the following statements are TRUE? (Choose two.)

Options:

A.

As a CIMA qualified Management Accountant you must follow CIMA's Code of Ethics.

B.

Where there is a difference between CIMA's Code of Ethics and the company's Code of Business Conduct, the company's Code of Business Conduct takes priority.

C.

Both CIMA's Code of Ethics and the company's Code of Business Conduct must be based on a set of basic principles.

D.

Both CIMA's Code of Ethics and the company's Code of Business Conduct include References to Confidentiality. Disclosure on public interest grounds is therefore prohibited.

E.

A company's Code of Business Conduct can be rules based.

Question 12

CCC is a small business which manufactures and sells bicycles. Its most popular product is the standard road bike, brand named the 'Easy Rider'. CCC offers customers a limited degree of choice in terms of product specification for the Easy Rider bicycle. CCC manufactures and sells 1,000 Easy Rider bicycles each year. The average retail price of an Easy Rider bicycle is $500.

 

As a result of the recent rise in popularity of cycling in its home country, last year CCC launched a new bicycle, brand named the 'Pro Rider'. This bicycle is aimed at the more serious cyclists who take part in competitions and road races. CCC offers Pro Rider customers a wide choice of specifications and accessories and uses the highest quality of materials in its manufacturing process. A Pro Rider bicycle retails for an average price of $6,000. In its first year, CCC sold 150 Pro Rider bicycles.

 

CCC's business is generated mainly from word of mouth recommendations, repeat business and from customer visits to its small chain of shops. It aims to increase its market share for both brands within the next 5 years. Competition is high, with a number of large national bicycle manufacturers in the market. 

 

Which TWO of the following are critical success factors (CSF's) for CCC?

Options:

A.

Brand awareness

B.

Market share growth

C.

Repeat business levels

D.

Manufacturing excellence

Question 13

Which of the following is NOT a use of the Value Chain?

Options:

A.

Give managers a deeper understanding of precisely what their Organization does.

B.

Implement changes to protect key processes.

C.

Identify the key processes within the business that add value to the end customer.

D.

Identify the non-value added processes.

Question 14

F is an entrepreneur who runs a chain of health food shops in Country M. There are no other similar health food shops operating in Country M and the chain has rapidly grown over the last three years. F wishes to continue to grow his chain of shops but is aware that he lacks the funds to enable him to grow at the pace which the market is demanding. He is also concerned that continued rapid growth will result in him losing control over the strong brand reputation and identity that he has built up for the chain of shops. 

Which of the following would be the most feasible strategy for F to adopt to continue to grow his business?

Options:

A.

Acquisition

B.

Joint venture

C.

Franchising

D.

Licensing

Question 15

Which THREE of the following statements are correct in relation to the use of the Performance Pyramid?

Options:

A.

One of the aspects of the pyramid is Stakeholders.

B.

It derives from the idea that an Organization operates at different levels.

C.

The productivity aspect refers to the management of output at the business operating systems level of the Organization.

D.

It highlights the links running between the company's corporate vision and its functional objectives.

E.

The pyramid includes a specific cost aspect which considers the cost figures in the management accounts.

Question 16

Corporate political activity can be seen as a proactive attempt by a company to influence government decision-making. In particular, lobbying represents a direct but often private attempt by businesses to influence a government's decision-making.

 

Which of the following is NOT a legitimate and private form of lobbying?

Options:

A.

Monitoring

B.

Advocacy

C.

Application of pressure

D.

Undisclosed party financing

Question 17

BBB is a global manufacturer of organic fertilizers, used by farmers all over the world to improve resistance to disease and to increase crop yield. BBB uses data from past crop yield results, international weather prediction data and predictive models relating to population growth and movement statistics to identify and predict the fertilizers it will need to produce for its customers many years in advance.

 

Which of the following best describes the activities outlined above? 

Options:

A.

Big Data analysis

B.

Data Mining

C.

Knowledge Management

D.

Data Warehousing

Question 18

RRR is a large insurance company specialising in home and property insurance. It uses a highly sophisticated information system which it uses to process its insurance claims efficiently and effectively. It also holds a vast database of customer information and records. RRR's staff are very highly trained and considered to be the leading specialists in the industry. 

 

Which category of intellectual capital is NOT present in the description of RRR above?

Options:

A.

Human capiltal

B.

Innovation capital

C.

Customer capital

D.

Organizational capital

Question 19

Company MM is wanting to build an out of town shopping complex. This will be located near a busy road which is surrounded by housing estates. MM has yet to obtain planning permission. It recognizes that unless it takes action, the local residents will object to MM's plans. As the Publicity Manager you have been asked to take over responsibility for Stakeholder Management.

Which of the following Stakeholder Management statements is NOT correct?

Options:

A.

Organizations will have a variety of stakeholders each with differing attitudes to risk which can cause conflict.

B.

Pressure groups have an interest in matters of public policy, but do not want to control the workings of government.

C.

Stakeholder management is made more complicated for an Organization when individuals belong to more than one stakeholder group.

D.

In measuring the satisfaction of stakeholder interests, Organizations should only focus on quantitative matters.

Question 20

CCC is a charity which has an excellent reputation within its home country. CCC employs over 300 highly experienced staff and also has 200 skilled volunteers. Its funding mainly comes from donations from the public but its public profile is low compared to larger, more publicised charities.

 

Due to the recent recession, public donations to CCC have fallen in the last five years, but demand for its services continues to grow.

 

The government of the country in which CCC operates is encouraging greater collaboration between charities and there have been several recent successful mergers within the charity sector. CCC has recently been approached by a high profile and well funded charity, PPP, with a proposal to merge. PPP offers complementary services to those offered by CCC.

 

Which TWO of the following factors would most likely be considered as an 'opportunity' for CCC?

Options:

A.

The excellent reputation of CCC

B.

Growing demand for its services

C.

Merging with PPP.

D.

Highly experienced staff

E.

Donations from the public

Question 21

In order to implement a knowledge management strategy, an Organization must acquire suitable hardware and software so that knowledge can be stored and communicated. Which of the following would be appropriate systems to use in a knowledge management strategy?

 

Select ALL that apply.

Options:

A.

Local area network

B.

Groupware

C.

Intranet

D.

Internet

E.

Ledgers and journals

F.

Social media

Question 22

An IT project is currently being undertaken by VVV, a large university. The project is to design and install a secure information system network for all academic staff and administrative staff in the university. The Executive Board of VVV has insisted that the key objective of the project team is to track and monitor how the information system is being used by the academic staff and the administrative staff once it is implemented.

 

Which of the following would be an appropriate performance measure for the key objective set by VVV's Executive Board?

Options:

A.

Overall usage time of the system compared to plan.

B.

Number of staff trained in the use of the new system.

C.

Percentage of staff usage of the system split between academic staff usage and administrative staff usage.

D.

User satisfaction levels.

Question 23

An organisation which exists in a fast-changing industry with managers who dislike formal planning would be best suited to using which of the following strategy models?

Options:

A.

Rational model

B.

Logical incrementalism

C.

Freewheeling opportunism

D.

Emergent approach

Question 24

Which of the following of Porter's Five Forces would affect the power of suppliers?

Options:

A.

Economies of scale

B.

A lack of differentiation

C.

Similar sized competitors

D.

A lack of substitutes

Question 25

'Big data' refers to datasets whose size is outside the ability of typical database software tools to capture, store, manage and analyze.

Which of the following statements is NOT a valid statement with regard to 'big data'?

Options:

A.

'Big data' will require the right infrastructure, incentives and safeguards to address public concerns.

B.

As technology advances overtime, the size of datasets that qualify as 'big data' will also increase.

C.

The definition of 'big data' can vary by sector, depending on the software tools and dataset sizes common to a particular industry.

D.

Sufficient analytical and managerial talent is available to exploit the opportunities associated with 'big data'.

Question 26

Johnson, Scholes and Whittington suggest that Acceptability is an important consideration when evaluating potential alternative investment strategies.

 

Which of the following statements relate to Acceptability?

Select ALL that apply.

Options:

A.

It considers the current position of the Organization.

B.

It considers expected performance outcomes.

C.

It considers cultural changes required. 

D.

It considers the extent to which risk versus return meets expectations of shareholders. 

E.

Acceptability should be assessed first before feasibility or suitability.

Question 27

Which TWO of the following are advantages to an organization of using non-financial performance measures, rather than financial performance measures? (Choose two.)

Options:

A.

They are less expensive to measure than financial performance measures.

B.

They present a wider view of organizational performance than financial performance measures.

C.

They are less subjective than financial performance measures.

D.

They are not distorted by inflation.

E.

They are easier to measure than financial performance measures.

Question 28

GGG is a manufacturer of four different components produced in four separate facilities. The Production Director has sufficient funds to modernise one of the facilities.  GGG's decision rule in these circumstances is that investment is permissible in either a 'Cash Cow' or a 'Star' but not a 'Dog' or a 'Problem Child?'. Which facility should be modernised?

Options:

A.

Facility A produces a component with a relative market share of 1:5. Its current market growth rate is 4.5%.

B.

Facility B produces a component with a relative market share of 1:4. Its current market growth rate is 9%.

C.

Facility C produces a component with a relative market share of 3:1. Its current market growth rate is 11%.

D.

Facility D produces a component with a relative market share of 1:6. Its current market growth rate is 10%.

Question 29

PPP wishes to increase shareholder value using the Seven Value Drivers identified in Shareholder Value Analysis (SVA). Place the correct direction of change next to each driver.

Options:

Question 30

GV is a manufacturer and retailer of high quality suede gloves. GV makes all of its sales in country F, and is extremely profitable. After many successful years trading, GV has accumulated significant cash reserves and would like to grow the business organically.

After some investigation work, GV has discovered an opportunity to sell leather shoes in country P.

Which of the following strategic directions is GV taking if it pursues this opportunity, according to Ansoff's product / market matrix?

Options:

A.

Product development

B.

Market development

C.

Related diversification

D.

Market penetration

Question 31

Strategy is usually described as having three different levels: namely corporate strategy, business strategy and functional strategy. Which of the following are corporate strategies? Select ALL that apply.

Options:

A.

A company has decided to invest to increase its levels of service to its key customers.

B.

A company has decided to liquidate its assets and go out of business.

C.

A company has decided to diversify into a new industry

D.

A company has decided to implement pay equality for all its employees

E.

A company has decided to implement a price cut to increase its market share.

F.

A company has decided to implement a cloud based disaster-recovery strategy.

Question 32

Which of the following categorizations would be correct, according to McFarlan's Strategic Grid, for a system which is critical to sustaining existing business but its future strategic importance is considered to be low?

Options:

A.

Turnaround

B.

Support

C.

Strategic

D.

Factory

Question 33

M is a car manufacturer in Country C. Every day, at 09.00, members of M's staff practice meditation and Tai Chi for 30 minutes, before their normal workday commences.

M's staff are paid during this time and M considers the practice to be a benefit both to staff and the company. Staff operate with high levels of efficiency and absenteeism levels are low.

The auditors of M have recommended that M stop these sessions, stating that they consider them to be a waste of time and a drain on resources.

Which of the following aspects of M's culture would the auditors recommendation impact on?

Options:

A.

Stories and myths

B.

The organizational paradigm and values

C.

Routines and rituals

D.

Symbols

Question 34

Z is a medium-sized UK based accounting practice. Z operates a graduate training scheme. The trainees are given an induction and then placed on a three-year training programme designed to help develop professional skills and experience.

The training programme has been in existence for many years. However, there is no clear consensus amongst the partners of Z about what the trainees should be able to do on completion of the programme and therefore what the training programme should emphasize. This lack of clarity is affecting the morale and commitment of the trainees and significant numbers are failing the programme or leaving to join a rival firm.

Z's HR Department recognizes the need for committed and well motivated accountants to meet the increased expectations of clients and the competition from rival firms. The HR Department has identified changes to the training programme that can be implemented gradually through a series of initiatives.

Which TWO of the following statements regarding the change required in Z are correct? (Choose two.)

Options:

A.

Understanding which day-to-day behaviors to reinforce within the training programme, is about 'routines and rituals' according to the Cultural Web.

B.

The change would be classified as a 'revolutionary change' according to Balogum and Hope Hailey.

C.

The need to manage the competitive position is an example of an 'external direct trigger' for change.

D.

The plans to combat competition would be considered as a 'structure' factor according to the McKinsey 7 S model.

E.

The skills, abilities and competences of the organization's employee's are a 'hard' factor according to the McKinsey 7 S model.

Question 35

WXY has been criticised by an activist shareholder for a lack of clarity in its formulation and implementation of strategy.

The activist shareholder states that WXY is confused as to the different levels of strategy and it has pointed to examples of inappropriate levels of management being held responsible for strategies that they do not control

WXY has decided to use the categories, Corporate, Business and Functional to clarify its strategic processes.

Which of the following are Corporate strategies?

Select ALL that apply.

Options:

A.

WXY has improved the duration of its products' working lives to match its major competitor.

B.

WXY is closing its data management business.

C.

WXY is to move its Head Office and manufacturing facilities from Europe to Asia.

D.

WXY intends to introduce improvements to its occupational pension scheme.

E.

WXY will invest in robotics to become the lowest cost producer in its industry.

F.

WXY intends to replace its transport fleet every five years.

Question 36

BBB operates a small chain of coffee shops within Country X. a mature economy in northern Europe. BBB was established 20 years ago and currently employs over 150 staff in 25 shops located in major towns and cities throughout Country X. BBB attracts a wide range of customers, who are attracted by its extensive menu of coffee products and food Customers can either consume their purchases within the shop or can take their purchases away.

Which THREE of the following external environmental changes would have the greatest impact on BBB in the next three years?

Options:

A.

A worldwide shortage of coffee beans due to climate changes, affecting availability.

B.

The opening of an internationally renowned chain of coffee shops in Country X.

C.

An increase in the national statutory minimum wage in Country X.

D.

A planned refurbishment of 80% of BBB's shops to update its image and increase shop floor space

E.

An increase in the average age of the population in Country X due to falling birth rates.

Question 37

GGG is currently undertaking a process of intuitive forecasting. A team of ten people has been selected from all levels of management and from a range of functional departments, to take part in the process. An initial single question of 'How do we improve future customer satisfaction levels for GGG?' has been posed and all members of the team have been asked to present a suggestion. No one is allowed to criticise another person's ideas. This process should give GGG a forum for the expression and discussion of a wide range of ideas.

 

Which of the following intuitive forecasting techniques is GGG undertaking?

Options:

A.

The Delphi technique

B.

A think tank 

C.

Brainstorming

D.

Visioning

Question 38

Johnson, Scholes and Whittington developed the SAF framework to explain the factors that should be considered before pursuing a strategic option.

 

JJJ is a listed company that is considering launching a new product into its market.

 

Which of the following considerations affects the Acceptability of this new product launch?

Options:

A.

The potential impact of the launch of the new product on the profitability of JJJ.

B.

The availability of funds within JJJ for launching the new product.

C.

The amount of production capacity JJJ will require to make the new product.

D.

Whether the product is consistent with the strengths of JJJ.

Question 39

A direct external change trigger is:

Options:

A.

A general increase in the use of the Internet by society.

B.

An economic recession in an organization's home country.

C.

A powerful competitor forcing an organization to cut its prices.

D.

The introduction of new environmental protection policies by the government.

Question 40

A grocery store has analysed its recent sales and identified that customers who purchased fresh strawberries also purchased ice cream at the same time in 65% of transactions.

 

Which of the following best describes the results identified in the analysis carried out by the grocery store?

Options:

A.

Sequencing

B.

Association

C.

Clustering

D.

Classification

Question 41

LLL is considering entering Country B to sell its zero emissions car.

LLL has invested heavily in fuel cell technology for its car. It does not rely on any polluting fuels for its energy. This means that LLL's car is the only true zero emissions car. 

Research conducted in Country B for LLL has revealed the following:

   • Country B's Government is concerned that all forms of pollution have risen to dangerous levels. 

   • Despite being worried about pollution the Government of Country B has not yet adopted taxation policies to encourage the use of low pollution cars.

   • Drivers choosing a car continue to rank the speed and appearance of a car very much higher  than its impact on environmental pollution. 

   • About 2% of motorists own an electric or hybrid powered car. 

   • A high rate of sales tax levied on the price of new cars in Country B encourages motorists to continue to drive older, more polluting, cars.

 

LLL recognises that it needs to plan its strategy for Country B over the long-term.

Which THREE of the following strategies would you advise LLL to use to build its long-term sales in Country B?

Options:

A.

Meet relevant members of the government of Country B to present the value of including emissions from electricity generating stations in their calculation of vehicle pollution to help reduce pollution.

B.

Sponsor environmental groups in Country B to launch a campaign to take older cars off the road by calling on government to reduce the sales tax on new cars according to its emissions.

C.

Try to win the affection of motorists by donating funds to campaigns that resist attempts by the government to impose taxes on cars, according to the pollution they generate.

D.

Approach government lawyers in Country B and offer to engage them as paid consultants in exchange for their help in drafting taxation legislation that favours zero emission cars.

E.

Provide schools and colleges with pre-prepared lesson resources that teach the science behind fuel cell technology and why it leads to zero emissions.

Question 42

JJJ is a publically quoted advertising agency. JJJ’s competitive advantage is based on the expertise of its staff and its reputation in digital media advertising. JJJ has robust systems to protect its intellectual property. These include patents and copyrights. JJJ has also restricted access for most of its staff to its most sensitive data, such as studies of its customers' profitability.

JJJ's new Managing Director, Z, is concerned that when staff leave JJJ, the company loses whatever tacit knowledge they possess. These losses also impact on JJJ's reported profits. In order to remedy the losses of knowledge and the reduced profits Z wants to introduce a knowledge management strategy.

Which of the following steps support the introduction of a knowledge management strategy? (Choose all that apply.)

Options:

A.

Z should set a target for reported profit.

B.

JJJ needs to acquire and install appropriate hardware and software.

C.

JJJ should unfreeze current habits and standard operating procedures.

D.

JJJ should convince staff of the benefits of sharing their tacit knowledge.

E.

Z should gain the support of the Board of Directors.

F.

JJJ should integrate knowledge management and management accounting.

Demo: 42 questions
Total 280 questions