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Adobe AD0-E452 Adobe Audience Manager Architect Exam Practice Test

Demo: 12 questions
Total 81 questions

Adobe Audience Manager Architect Questions and Answers

Question 1

An architect needs to create a file name for CRM data onboarding based on the following information provided:

iOS ID: 20195

DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215

INTEGRATION CODE: 32456

Which file name follows the required file naming syntax? A. ftp_dpm_20195_901035_201810171215.csv.1.gz

B. ftp_dpm_201810171215.overwrite.1.gz

C. ftp_dpm_32456_201810171215.overwrite.1.gz

D. ftp_dpm_20195_901035_201810171215.overwrite

Options:

Question 2

A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls.

Which action should the architect recommend to meet the requirements?

Options:

A.

Create a data source in AAM for Adobe Analytics

B.

Disable the outbound Analytics Destination in AAM

C.

Enable Adobe Analytics server-side forwarding

D.

Implement the latest version of the AAM Data Integration Library (DIL)

Question 3

Which two features must be implemented for server-side forwarding? (Choose two.)

Options:

A.

Visitor ID Service

B.

Audience Management Module

C.

Asynchronous Destination IFrame

D.

DIL.create function

E.

Declared ID synchronization

Question 4

A travel company wants to segment users based on their activity across a maximum of four devices.

Which Profile Merge Rule should be used?

Options:

A.

Current Authentication Profile + a Data Source + No Device

B.

Last Authentication Profile + a Data Source + Current Device Profile

C.

No Authentication Profile + a Data Source + Current Device Profile

D.

Current Authentication Profile + a Data Source + Profile Link Device Profile

Question 5

A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.

Which audience sharing approach should an architect recommend?

Options:

A.

Set up Cookie-type destination to track a website visitor’s past activities.

B.

Set up URL type destination because it is quick and does not require enabling Marketplace.

C.

Set up Declared IDs export feed in AAM to share with the media partner.

D.

Set up Server-to-Server destination with the media partner’s Audience Manager account.

Question 6

A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:

1.Experience Cloud ID Service

2.Analytics appMeasurement library with AAM Module

3.An automated Customer Attributes feed into Adobe Analytics with all CRM data

4.Audience Manager destination integrations for site personalization and offsite display advertising

The client’s implementation resources have been assigned to another project. No adjustments can be made to the current implementation.

What should the architect recommend to meet this goal?

Options:

A.

Create segments in Analytics and send to AAM via Shared Audiences

B.

Enable Analytics Server-Side Forwarding to AAM

C.

Create segments in AAM based on real-time event, prop, and eVar data

D.

Import the relevant AAM segments into Analytics Workplace

Question 7

An electronics company plans to target audiences on its own web properties and through paid advertising. There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.

Which segment name meets these requirements?

Options:

A.

Personal Electronics – Tablets – Cross-Sell Prospects

B.

All Electronics – Membership Level – Platinum

C.

Advertising – Ad Group 5 – Banner Ad Placement

D.

Page Visitors – 30 Day Site Visitors – Product Pages

Question 8

A client wants to send audience segments to a search partner via a URL Type Destination. The client wants to use the same base URL for sharing all audience segments with the search partner so that the client Audience Manager team will not be required to add the search partner’s URL each time a new segment needs to be shared.

Which configuration setting should an architect recommend to the client besides Name and Description?

Options:

A.

Type Cookie, Data Export Label, Serialize Enabled, Base URL, Secure URL, Delimiter

B.

Type URL, Auto-fill Destination Mapping Enabled, Base URL, Secure URL, Delimiter

C.

Type URL, Serialize Enabled, Base URL, Secure URL, Delimiter

D.

Type Cookie, Serialize Enabled, Base URL, Secure URL, Delimiter

Question 9

A client invests in digital marketing tools to identify current customers and drive media and site personalization programs for current customers at scale:

  • The client has a large current customer base.
  • Fifty percent of current customers have logged in on the client’s website or mobile app in the past 6 months.
  • The client wants to re-engage with current customers who have not logged in to the website or mobile app in the past 6 months.
  • Irrespective of website visitors’ login status, the client wants to identify whether the website visitor is a current customer.
  • The client wants opportunities to identify current customers across devices.

Which recommendation should a solutions architect make to the client?

Options:

A.

Onboard current customer data through match partner and Natural Match

B.

Onboard third-party data via Audience Marketplace

C.

Onboard current customer data through mobile app match partner

D.

Onboard current customer data through either match partner or Natural Match

Question 10

A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.

The client’s Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.

Which implementation component is the client missing?

Options:

A.

Adobe Target Mbox

B.

Server-side forwarding

C.

Experience Cloud Shared Audiences

D.

Audience Manager Declared ID

Question 11

A media agency runs campaigns across display and social media platforms. Campaign impression data is captured by pixeling the creative.

Which approach should the agency use to populate traits in Audience Manager?

Options:

A.

Actionable Log Files

B.

Ad Server Macros

C.

URL Redirects

D.

Google Publisher Tag Destination

Question 12

A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.

Which data partner’s segment should the architect recommend?

Options:

A.

Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France

B.

Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale

C.

Industry segments with coverage for financial services, health, media, and political

D.

Derived segments from machine learning innovation to bring the depth and breadth of consumer insight to directly impact the full spectrum of marketing research and business objectives

Demo: 12 questions
Total 81 questions