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Adobe AD0-E406 Adobe Target Business Practitioner Expert Exam Practice Test

Demo: 10 questions
Total 68 questions

Adobe Target Business Practitioner Expert Questions and Answers

Question 1

The product team wants to determine whether a ‘viewed also viewed’’ or bought also bought’’ Recommendations logic would drive product views.

What is the correct way to test both Recommendations Criteria?

Options:

A.

Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.

B.

Create a new A/B test activity, and in the Targeting page select the two Criteria.

C.

Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.

Question 2

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

Options:

A.

Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.

B.

Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.

C.

Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.

Question 3

On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?

Options:

A.

Website

B.

Email

C.

Internet of Things devices

Question 4

In Adobe Target, at which point does a visitor qualify for an audience In reporting?

Options:

A.

It depends on the metrics

B.

Activity Conversion

C.

Activity Entry

Question 5

An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?

Options:

A.

Target API Composer

B.

Form-based Experience Composer

C.

Visual Experience Composer for assisted channels

Question 6

An e- com me tee company wants to test a new layout on a product page.

To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)

Options:

A.

What is the reason for running this test?

B.

How will success be measured?

C.

What is the current conversion rate?

D.

Will any new products be added soon?

Question 7

A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.

Based on this scenario, what is the most appropriate optimization goal for this test?

Options:

A.

Bounce rate

B.

Video views per visit

C.

Site registration rate

Question 8

What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

Options:

A.

To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

B.

To visualize the different combinations and decide which ones to include/exclude in the experiment

C.

To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

Question 9

As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?

Options:

A.

Add a Time Frame audience rule.

B.

Schedule a duration and activate.

C.

Trigger an alert and activate.

Question 10

An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.

How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

Options:

A.

Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.

B.

Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.

C.

Create audience with QA query parameter, then attempt to qualify by browsing the site.

Demo: 10 questions
Total 68 questions