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Adobe AD0-E318 Adobe Campaign Classic Architect Master Exam Practice Test

Demo: 7 questions
Total 50 questions

Adobe Campaign Classic Architect Master Questions and Answers

Question 1

A customer wants to track and report on the total cost of a postal campaign.

What should the Architect recommend?

Options:

A.

Use the MRM module to configure a Delivery Outline

B.

Use a Program entity and configure the costs per delivery tab.

C.

Configure a unit cost value on the Delivery template using he Postal Delivery channel

D.

Use the Budgeting feature within the MRM module

Question 2

A brick and mortar retailer that is experience a digital transformation typically outsources non-core business functions including marketing technology.

The retailer recently close Teradata as their data warehouse solutions.

The retailer wants to implement Adobe Campaign Classic and efficiently ingest data from Teradata, using the FDA connector to avoid the production and movement of flat files.

Which two hosting models should an Architect recommend?

Options:

A.

Standalone

B.

On-premises

C.

Hybrid

D.

Managed Service (Hosted)

E.

Enterprise

Question 3

A technical Architect is setting up the data model for a new Adobe Campaign implementation.

The customer wants to set up personalized birthday campaign and has the following fields in the source database table.

* First_Name

* Age

* Social_Security

* Upload_Data

* DateOyBirth

Which two fields should be included in Campaign data mode? (Choose two.)

Options:

A.

Social_Security, used for personalization

B.

First_Name, used for personalization

C.

Age, used for segmentation

D.

DateOfBirth used for segmentation

E.

Upload_Date used for segmentation

Question 4

In the database diagram, a company has tables orders products Recipient items.

* Recipient is linked to Orders as 1-N

* Products to Orders as N-N

Recipient ID, Email Full Name, Customer ID Orders: Orders ID, Recipient ID, Product ID, Date of purchase items: Product ID, order ID, item ID products Product ID, Name, Status, Creation Date.

Which columns act as both primary and forgive keys?

Options:

A.

Recipient ID, Product ID, Order ID

B.

Customer ID, Product ID, item ID

C.

Order ID, Recipient ID, item ID

D.

Recipient ID, Product ID, Customer ID

Question 5

An Architect needs to extend an existing Campaign instance offer catalog with a large number of new offers.

Each of these new offers will require new Eligibility rules associated with them, to be presented to customer in a delivery.

How should the Architect design these new rules?

Options:

A.

Build complex Eligibility rules with multiple joins to save processing time

B.

Put the most expensive Eligibility rules in terms of time of processing at the of the tree

C.

Search offers from a specific category to avoid scanning he whole offer tree

D.

Put the most restrictive offer category Eligibility rules at the lowest possible position in the tree

Question 6

A multi-national customer has Adobe Campaign users working in different geographic locations. They want to ensure that operations in each country can only work with recipients with physical addresses based in their region.

Which solution should be used?

Options:

A.

Implement a sysFilter condition on Recipient schema applying readAccess() condition based on Organizational Entity attributes of the Operator record, and Organizational entities defined by Region.

B.

Leverage the GDPR module and implement national opt-in permissioning per country

C.

Implement physically separate recipient tables per country with accessible () conditions on confidential attributes, and use Folder Permission to restrict access to Operator group organization by related region

D.

Using the main Recipient schema, create dedicated Folders for each Country, and restrict Read rights by Operator Regional settings and Organizational entities

Question 7

A company provides requirements for a new marketing campaign that will send selected customers one of several newsletter communications with selected articles based on the recorded interests.

The solution must use their centralized customer data, no older than from the previous day, and customize thenewslettertemplate to contain articles relevant to the customers preferences.

The campaign should consider whether the customer has subscribed to the newsletter and what frequency the customer has opted in to receive the communications.

Which two options should be implemented?

Options:

A.

The Interaction module to manage presenting content to customers

B.

A CRM connector to ETL customer data into Campaign

C.

A custom solution to manage customers’ preferences

D.

Audience manager integration to shape audience for each newsletter

E.

Offline and Online channel integration to allow cross channel journeys

Demo: 7 questions
Total 50 questions