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Adobe AD0-E302 Adobe Campaign Standard Business Practitioner Exam Practice Test

Demo: 13 questions
Total 90 questions

Adobe Campaign Standard Business Practitioner Questions and Answers

Question 1

Which is mandatory when creating a new campaign?

Options:

A.

Label

B.

Start date

C.

Plan

D.

Channel

Question 2

In an email delivery, the Business Practitioner uses conditioned content in the creative that varies by recipient segment.

Which three methods allow the Business Practitioner to send proofs that can be set up to cover all variations in the content? (Choose three.)

Options:

A.

Proof with defined proof target

B.

Proof with Seed address

C.

Proof with Substitution of address with a random profile

D.

Proof with Substitution of address with a fixed profile

Question 3

On a Friday, A Practitioner decides to send Deliveries on Monday at 8 AM. The deliveries must have the most up-to-date target.

What should the Practitioner configure before starting the campaign workflow?

Options:

A.

extraction date

B.

contact date

C.

scheduler

D.

approval

Question 4

What is the maximum number of Campaign application servers a single client can connect to at one time?

Options:

A.

3

B.

1

C.

2

D.

0

Question 5

A Business Practitioner’s subscription report shows low loyalty.

Which three methods should the Business Practitioner use to improve subscription loyalty? (Choose three.)

Options:

A.

offer compelling content

B.

use double opt-in process

C.

reduce the frequency of deliveries

D.

remove the un-subscription link

Question 6

How should a campaign business practitioner test that dynamic content in delivery displays properly?

Options:

A.

Configure the delivery to enable a content control group

B.

Configure the delivery to enable content approval

C.

Configure the delivery content to include seeds

D.

Configure the delivery to send a proof of each content version

Question 7

A campaign is sent past the end date. What is the result?

Options:

A.

The campaign does not execute past the end date

B.

The campaign sends as usual

C.

The campaign prompts for an update end date.

D.

The campaign continues to send with outdated datA.

Question 8

What are the three possible consequences of choosing and deploying an incorrect campaign template?

(Choose three.)

Options:

A.

The campaign template workflow could query incorrect individuals

B.

The campaign template workflow could send out the wrong type of delivery

C.

The campaign template could cause problems with reporting

D.

The campaign template could send to individual without a delivery selected

Question 9

A Practitioner enters the install URL in a browser window. What should occur next?

Options:

A.

The Practitioner is redirected to the download page.

B.

The Adobe Campaign Client console opens.

C.

A blank page is displayed.

D.

The Practitioner is prompted to log in.

Question 10

A campaign Business Practitioner is provided a text file of mobile phone types and their associated recipient

email addresses. How should the campaign Business Practitioner build the workflow to begin to use the mobile

phone type attribute in a targeting workflow?

Options:

A.

An update data activity to import the txt file into workflow and a query activity to select all mobile phone

types

B.

A query activity to import the text file and an intersection activity to find matches between recipients and the

text file

C.

A data loading activity to import the text file into the workflows and enrichment activity to link recipient email

address to email address in the text file

D.

A read list activity to import the text file into the workflow and a split activity to segment the mobile phone

type

Question 11

A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits, which email metric indicates the winning promotion theme?

Options:

A.

Highest Click through rate

B.

Lowest unsubscribe rate

C.

Highest open rate

D.

Lowest activity rate

Question 12

What are two uses of an Exclusion activity in a campaign workflow? (Choose two.)

Options:

A.

to present exclusive offers in an upsell campaign

B.

to obtain an accurate population count before Delivery

C.

to suppress Recipient on a prior contact list

D.

to prioritize contacts with the campaign target

Question 13

A Business Practitioner is sending an email to the general public.

How does the Statistic 'Distinct opens for the population reached' compare to the actual number of recipients that opened the email?

Options:

A.

shows the same number or a higher number

B.

shows the same number or a lower number

C.

shows the exact number once the tracking workflow is run

D.

depends on the deliverability

Demo: 13 questions
Total 90 questions